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About the Role

The Athletic is seeking a social media associate focused on audience growth and sports journalism to expand reach on various platforms. This role involves connecting journalism with fans, packaging content for external audiences, and driving referral traffic. The ideal candidate is curious about platform dynamics and trends, passionate about media (especially football), possesses strong editorial instincts, and enjoys experimenting with audience growth strategies.

Responsibilities

Drive growth and referral traffic by identifying opportunities across emerging and established platforms, including X, Instagram, Facebook, Reddit, WhatsApp and new distribution channels.
Produce platform-specific content that drives engagement, conversation and clicks back to The Athletic.
Create and optimize reporter videos and other video content, crafting platform-specific copy to maximize reach and engagement.
Support live coverage of breaking news, major sporting events and tentpole moments across social and emerging platforms.
Monitor platform trends, audience behavior and algorithm changes, testing new formats and distribution strategies to maximize reach and traffic.
Analyze performance data to identify what's working, share insights with the newsroom and continually refine distribution strategies.
Collaborate with reporters, editors and audience teams to identify stories with the greatest off-platform potential and execute distribution plans.
Help build engaged fan communities and identify new opportunities to grow The Athletic's audience beyond traditional social platforms.
Launch breaking news emails from stories trending in the football, general sports space.

Requirements

1 to 3 years of experience in social media, sports media or publishing
A true passion for sports journalism and willingness to get stuck in when a huge story breaks/event happens
Demonstrated platform fluency on Twitter, Instagram, Facebook, Reddit and WhatsApp in business/professional applications and experience managing large social channels
Video editing experience
Experience with graphic creation
Strong writing skills with a keen eye for detail and grammar
Demonstrable interest and knowledge of Premier League, European, international and women’s football, as well as a working knowledge of major US sports
Flexibility to work different shifts (early, late, weekends) around the sporting calendar, particularly European football
Knowledge of social media best practices & resources.
A positive attitude and a willingness to learn and develop

Location

London

Work Type

Hybrid

Experience Level

1 to 3 years

Benefits

Competitive UK benefits packages

About the Company

Powered by one of the largest global newsrooms in sports media, The Athletic brings sports fans the most comprehensive stories about the teams, sports and athletes they love.
The Athletic’s newsroom of 450+ full-time staff delivers in-depth coverage of hundreds of professional and college teams across more than 47 North American markets and all 20 football clubs in the English Premier League, as well as many Championship clubs.

Equal Opportunity

The Athletic Media Company is an equal opportunity employer and enthusiastically encourages people from all backgrounds and experiences to apply.
The Athletic will consider all applicants without regard to race, religion, color, national origin, ancestry, physical and/or mental disability, medical condition, genetic information, marital status, sex, gender, gender identity, gender expression, transgender status, age, sexual orientation, military or veteran status, or any other protected characteristic under applicable law.