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About the Role
Drive how new products and features are brought to market, ensuring clear positioning, compelling communication, and delivering impact for customers and growth for the company.
Responsibilities
- Own all product marketing material creation, including competitor overviews, product marketing slides, website content, social activation, and product demos.
- Create personas for different audiences based on market research and data.
- Develop message houses for product launches to ensure consistent messaging, communicate USPs, and appeal to the target audience.
- Present collateral to the sales team and answer related questions.
- Work with the Product Director to deliver training on new product launches for the sales team.
- Coordinate with the content team to deliver customer references, from beta launch testimonials to full video case studies.
- Create compelling and persuasive content with high attention to detail.
- Play a key role in product marketing cross-functional squads, collaborating with senior team members and ensuring other teams meet launch objectives.
- Coordinate with teams to set product launch timelines and work with marketing teams on rollout plans, paid media, and organic activation to meet revenue targets.
- Collaborate closely with the product team to identify detailed product features and understand customer benefits.
- Collaborate closely with the senior team to create pricing strategies.
- Analyze revenue from existing customers to determine how to make products sticky and drive adoption.
- Monitor product launch results and provide executive reports on lessons learned.
- Assist the leadership team with research into new product strategies and growth areas to expand the total addressable market.
Requirements
- Experience as a Product Marketing Manager in a rapidly changing, growth environment.
- Demonstrable experience in creating product marketing materials (competitive overviews, sales slides, landing pages) with a portfolio/example of work.
- Experience in delivering product launches (new products, not just features).
- Ability to translate complex functionality into easy-to-understand messaging.
- Experience investigating new product growth opportunities (e.g., upsell, new market opportunities).
- Experience collaborating with senior members of staff.
- Experience in creating user personas and understanding their requirements.
- Ability to produce actionable insights from data.
- Enjoy working autonomously; be curious and a self-starter within a supportive environment.
Skills
- Product marketing
- Content creation
- Market research
- Data analysis
- Collaboration
- Messaging
- Sales enablement
- Persona development
- Pricing strategy
- Competitive analysis
Location
- London
Work Type
- Flexible hours
- Working from home
- Part-time work
Experience Level
- Product Marketing Manager
Benefits
- Early Friday finish
- Optional team drinks
- Team incentives
- Company socials
- Flexible hours
- Working from home
- Support for part-time work
- One paid day to fundraise for a charity of choice
- Cycle to Work scheme
- Season ticket loan
- Learning and development program
- Annual training allowance
- Personal Development Plans
- Mentor program
- 25 days holiday plus bank holidays (33 total)
- Additional holiday day per year of service up to 28 days
- 5 additional unpaid holiday days
- Birthday off
- 1 month paid sabbatical after 5 years
- Work from abroad for up to 4 weeks per year
- Private health insurance coverage
- Access to participant places for major fundraising events
About the Company
- Industry-leading company in the nonprofit software market.
- Mission to transform digital fundraising by building technology that empowers great causes.
- Platform helps thousands of charities raise millions.
- Launched in 2012, grown to over 70 people.
- Serves thousands of charities.
- Headquartered in London, with operations in Scotland, Northern Ireland and the Republic of Ireland.
- Official online fundraising partner for London Marathon Events and Great Run.