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About the Role
Phoenix is seeking a senior brand leader to own how the company presents itself to the world, including its positioning, patient narrative, messaging architecture, and creative standards, ensuring brand coherence through growth into new treatment areas.
Responsibilities
- Evolve Phoenix's positioning, value proposition, and patient narrative.
- Define the role of each treatment category within the master brand, including proof points, emotional territory, and connection to Phoenix.
- Lead persona work, segmentation, and messaging frameworks.
- Determine what to say, who to say it to, when to say it, and how the message changes by category, channel, and patient stage.
- Ground messaging work in customer research, CX feedback, NPS, creative learnings, and category insights.
- Set the creative vision and quality bar across paid, organic, website, lifecycle, content, campaigns, and product.
- Lead major brand moments and raise the quality of briefs and creative decisions.
- Build standards, guidelines, and review processes to maintain brand integrity.
- Act as the senior brand partner across the company, aligning stakeholders around strategy, audience priorities, and creative standards.
- Build the cadence, capabilities, and systems of a brand function that can keep pace with the business.
Requirements
- Led brand at a senior level in a high-growth consumer, healthcare, telehealth, wellness, or DTC business, ideally with multiple product lines under a single master brand.
- Built positioning, persona, and messaging systems from the ground up and scaled them.
- Strong creative judgment and ability to raise work quality without becoming a bottleneck.
- Ability to articulate how brand drives trust, conversion, retention, and category growth.
- Ability to defend brand decisions in commercial terms.
- Experience in regulated or sensitive categories where compliance and discretion shape decisions.
- Practical leadership style: define strategy and systems, enable other teams, and maintain high quality standards during rapid business movement.
Skills
- Brand strategy
- Positioning
- Value proposition development
- Patient narrative creation
- Messaging architecture
- Creative direction
- Brand governance
- Cross-functional leadership
- Customer research analysis
- Persona development
- Segmentation
- Messaging frameworks
- Creative judgment
- Commercial acumen
- Compliance
- Discretion
Location
- Toronto
- Richmond
Work Type
- On-site
- In-person collaboration
Experience Level
- Senior level
Benefits
- Standard healthcare coverage
- Remote-first holiday season
- Holistic wellbeing support
- Wellbeing allowance
- Flexible additional time off
About the Company
- Phoenix is building the most trusted telehealth platform in Canada, making specialist healthcare accessible to every Canadian.
- Our platform breaks down barriers to care, empowering patients to take control of their health.
- We are a team of creative problem-solvers who move deliberately and collaborate in person.
- Phoenix is one of Canada's fastest-growing men's health platforms.
- The business has been built on trust, discretion, clinical quality, and a patient experience that feels modern.
Equal Opportunity
- Phoenix is an Equal Opportunity Employer.
- In accordance with the Accessibility for Ontarians with Disabilities Act, 2005 and the Ontario Human Rights Code, Phoenix will provide accommodations to applicants with disabilities throughout the recruitment, selection, and/or assessment process.
- Phoenix uses artificial intelligence (AI) to help review applications and screen resumes during the early stages of our hiring process.
- Phoenix will only contact applicants using a @phoenix.ca email address or a verified LinkedIn account.