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About the Role
This role is a growth opportunity within the lifecycle team, focusing on activation, onboarding, education, and re-engagement across email, notifications, and in-product channels. You will build this function from scratch, owning the lifecycle stack end-to-end and transforming behavioral data into personalized user journeys.
Responsibilities
- Own the lifecycle stack end to end, including tooling selection and implementation.
- Build segmentation, triggers, and cadences to create an activation engine.
- Design candidate onboarding journeys to accelerate valuable actions.
- Translate behavioral data into personalized and attentive user communications.
- Develop educational content to help candidates understand and utilize the product.
- Own reactivation as a core metric, building sequences to re-engage users.
- Build the reporting layer from the ground up to track lifecycle performance.
- Continuously test and iterate on lifecycle strategies, documenting learnings.
- Report to the Head of Growth and collaborate with product and engineering teams.
Requirements
- Experience standing up lifecycle or CRM functions from scratch.
- Background in consumer tech or software business with a focus on consumer experience.
- Proficiency in framing work around growth metrics (CAC to LTV, unit economics, conversion rate, revenue growth).
- Highly technical, analytical, and commercial with the ability to pull and interpret data.
- Experience working with growth teams in early-stage companies.
- AI fluency and experience using agents for efficiency.
- Strong product instincts and ability to advocate for product changes.
- Attention to detail regarding message craft and delivery.
- Intelligent, ambitious, with strong judgment and a collaborative spirit.
- Right to work in the UK is required.
- Visa sponsorship is not provided.
Skills
- Lifecycle management
- CRM implementation
- Growth metrics analysis
- Data analysis
- Technical proficiency
- Commercial acumen
- AI utilization
- Product strategy
- Communication strategy
- Reporting and analytics
Location
- UK
Work Type
- Full-time
- Onsite
Experience Level
- Early-stage company experience
Salary/Compensations
- Above market salary
Benefits
- Significant equity
- Full private healthcare & dental
- Fertility benefits & enhanced parental support
- Gym membership & wellness benefits
- Claude tokens
- Regular socials, offsites and an annual trip
- MacBook Pro + team kit
- Whatever you need approach to tools and support
About the Company
- Dex's mission is to close the gap between Talent & Opportunity by building a future where technology helps individuals understand their strengths and connect with opportunities where they can thrive.
- The company is starting by connecting software engineers with companies.
- Dex is a fast-moving startup.