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About the Role
PPRO is seeking a Product Marketing Manager to establish data-driven go-to-market strategies. This role involves analyzing data to define Ideal Customer Profiles (ICP), creating sales enablement materials using AI tools, and translating feedback into actionable insights for marketing campaigns.
Responsibilities
- Build and maintain PPRO's ICP through data analysis of Salesforce, product usage, and transaction data.
- Identify high-performing customer segments and establish processes to refine the ICP model.
- Determine key data sets and signals indicating customer fit for business drivers.
- Translate ICP findings into targeting criteria for campaigns, lead scoring, account planning, content creation, and launch plans.
- Collaborate with sales and marketing teams to generate target lists based on ICP and objectives.
- Own the sales enablement toolkit, including battlecards, decks, technical FAQs, and training, using win/loss data.
- Keep enablement assets current using AI and hands-on work.
- Conduct recurring win/loss analysis by triangulating CRM data with sales and customer conversations.
- Track sales engagement with enablement assets and measure their impact on conversion rates and deal velocity.
- Partner with marketing to ensure consistent ICP application across all activities.
- Feed quantitative win/loss insights and asset utilization data back into product marketing for strategy refinement.
- Support wider go-to-market needs, including market research, positioning roll-out, and launch planning.
Requirements
- 5+ years in product marketing or GTM, ideally in B2B fintech or payments.
- Proven track record of building or substantially refining complex ICP from data.
- Fluent in creating cross-functional AI workflows.
- Comfortable using AI and BI tools to analyze CRM data and automate enablement content.
- Excellent written and verbal communication skills.
- Ability to present data-backed findings to sales and leadership.
Skills
- Salesforce
- Looker Studio
- Claude Skills
- AI tools
- BI tools
- CRM data analysis
- Sales enablement content automation
- Cross-border payments
- Local payment methods
- Payments infrastructure
- Win/loss analysis
Location
- Global
Work Type
- Hybrid
- Remote
Experience Level
- 5+ years
Benefits
- Hybrid working with 3 days/week on-site expectation
- 28-day holiday allowance
- Work from abroad policy (up to 30 days/year)
- GBP 1,000 annual budget for professional growth
- Leadership cafés
- On-the-job training
- Medical insurance (BUPA health care plan)
- 5% matching pension plan (Now Pensions)
- Enhanced family leave
- Workplace nursery scheme
- Gym membership contribution
- Mental health platform access (one-on-one therapy, chat therapy, courses, meditations)
- Pet-friendly office
About the Company
- PPRO simplifies access to local payments, empowering global companies like PayPal, Stripe, and Microsoft to connect with billions of consumers.
- Ambitious, fast-paced mission to 3x growth by 2028.
- Diverse cultures spanning over 50 nationalities across 10+ global locations.
- People-first, high trust environment offering autonomy, impact, and growth opportunities.
- Core principles: getting things done, acting with trust and integrity, putting the customer first, making things better, and working as a team.