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About the Role
As a Lifecycle Marketing Manager, you will own the user journey from first app open to habitual engagement. Your work will ensure users receive critical weather information at the right time. You will collaborate with Product Marketing, Product, Design, and Data, focusing on user experience and product value. This role requires both strategic planning and hands-on execution of campaigns, triggers, and messaging to build a lifecycle program for millions of users.
Responsibilities
- Understand user needs at each journey stage and build strategy to meet them.
- Own lifecycle strategy and execution for a defined audience, channel, or journey stage (onboarding, activation, engagement, retention, winback).
- Build, test, and launch multi-channel campaigns and journeys (email, push, in-app) using segmentation, triggers, and personalization.
- Own the full production process: build and maintain templates, set up CRM campaigns, QA sends, and deploy.
- Partner with Product Marketing to ensure feature launches include user adoption plans.
- Help define the lifecycle calendar, campaign intake, and QA processes for scalability.
- Identify user drop-off points and build re-engagement flows.
- Run a disciplined test-and-learn practice, designing A/B tests and using results to guide journey evolution.
- Write and brief lifecycle messaging and creative that is clear, on-brand, and useful.
- Monitor program health (frequency, timing, relevance) to ensure users feel helped, not spammed.
- Collaborate cross-functionally with Product, Data, Design, and Product Marketing.
- Maintain QA standards, naming conventions, and documentation.
- Use AI tools to accelerate campaign build, setup, copy iteration, QA, and reporting.
Requirements
- 5+ years of experience in lifecycle marketing or growth marketing in a B2C environment.
- Experience in a consumer subscription business with web and mobile app properties is ideal.
- Hands-on experience building campaigns and journeys in a modern marketing engagement platform.
- Experience with segmentation, triggers, and automation.
- Track record of owning a channel or lifecycle stage end-to-end (strategy, build, launch, measurement).
- Experience building and maintaining email and push templates.
- Experience managing the full production process.
- Experience pulling and using your own reporting, defining success metrics, and making data-driven decisions.
- Experience running A/B tests and translating results into actionable steps.
- Track record of writing lifecycle copy and providing specific feedback to creative teams.
- Fluency with user data flow across systems for segmentation, execution, and reporting.
- Ability to troubleshoot data system issues.
- Hands-on use of AI tools in daily work with demonstrable results.
Skills
- Lifecycle Marketing
- Growth Marketing
- B2C Marketing
- Consumer Subscription Marketing
- Web and Mobile App Marketing
- Marketing Engagement Platforms
- Segmentation
- Triggers
- Automation
- Campaign Management
- Email Marketing
- Push Notifications
- In-App Messaging
- A/B Testing
- Data Analysis
- Reporting
- Copywriting
- AI Tools
Location
- Remote
Work Type
- Hybrid
- Full-time
Experience Level
- 5+ years
Salary/Compensations
- $110,000 - $135,000
Benefits
- Flexible Time Off program
- Hybrid work model
- Variety of medical insurance options including a $0 cost premium employee coverage
- Competitive 401K match with no vesting requirement
- National health, dental, and vision plans
- Progressive family plan benefits
- Opportunity to work for a global and industry-leading technology company
- Impactful work in a collaborative environment
About the Company
- The Weather Company is the world’s leading weather provider, helping people and businesses make more informed decisions and take action in the face of weather.
- Leverages advanced technology and AI for high-volume weather data, insights, advertising, and media solutions.
- Delivers scalable, privacy-forward solutions across the open web.
- The world’s most accurate forecaster globally.
- Serves hundreds of enterprise clients and over 360 million monthly active users via digital properties like The Weather Channel and Weather Underground.
- Embraces AI to amplify human judgment, expertise, and creativity.