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About the Role
RZR is seeking a Director of Marketing to own product marketing and technical content for its four product lines: UA, retargeting, CTV, and RZR Computer. This hands-on role involves developing positioning, messaging, go-to-market strategies, competitive intelligence, and producing various content assets. The position offers a clear path to managing a team as the function scales.
Responsibilities
- Own positioning and messaging architecture for all four product lines, segmented by buyer type.
- Run end-to-end launch go-to-market strategies for key product releases.
- Build and maintain the competitive intelligence program, including battlecards and category monitoring.
- Personally produce the technical content engine, including one-pagers, decks, case studies, research reports, and blog content.
- Distill roadmap-stage product material into client-facing assets.
- Run AI-assisted production workflows with a defined quality gate.
- Serve as marketing's primary partner to product, translating the roadmap into market-facing narrative.
- Equip sales with product-specific collateral and proof systems.
- Get executive input from the CEO, CRO, and product early in the process.
Requirements
- 8+ years in B2B marketing, with 4+ in mobile adtech, programmatic, or the MMP ecosystem.
- Fluent in DSP economics, RTB, attribution, SKAN and privacy shifts, and creative optimization.
- Experience building or leading a PMM function.
- Experience owning messaging architecture segmented by buyer type.
- Experience running competitive intelligence programs.
- Proven track record of successful product launches with measurable outcomes.
- Hands-on producer who personally writes and builds content assets.
- Experience using AI to scale production and competitive intelligence.
- Portfolio will be tested with a work sample.
Skills
- Product Marketing
- Technical Content Production
- Go-to-Market Strategy
- Competitive Intelligence
- Messaging Architecture
- Sales Enablement
- Mobile Adtech
- Programmatic Advertising
- DSP Economics
- RTB
- Attribution
- SKAN
- Privacy Shifts
- Creative Optimization
- AI-assisted Production
- Cross-Functional Collaboration
Location
- San Francisco, CA
- Remote (United States)
Work Type
- Full-time
- Remote
- Onsite
Experience Level
- Director
- Senior
About the Company
- RZR is an AI-native advertising platform built for the next era of performance marketing.
- We operate at the intersection of machine learning, programmatic media, and full-funnel mobile growth.
- Our platform is purpose-built to deliver outcomes at scale, not just impressions.
- We are a team of builders, operators, and technologists who believe the advertising industry is overdue for a fundamental rethink.
- We move fast, operate with a high degree of ownership, and hold ourselves to an exceptionally high standard of craft.
- RZR is scaling aggressively with an active M&A pipeline and a platform vision that puts us on a path to becoming an industry leader.
- This is a rare opportunity to join a company at an inflection point and help shape what it becomes.