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About the Role

Manage paid acquisition across four distinct brands (B2C, B2B, and insurance) using AI-assisted workflows. This builder-operator role involves setting cross-platform budgets, running testing engines, and optimizing for blended efficiency in CAC, ROAS, and CPA-to-LTV.

Responsibilities

• Manage cross-platform budget allocation, defining thesis and reallocating spend across channels to improve marginal efficiency.
• Oversee channel strategy and execution, including SEM, Paid Social, CTV, aggregator/metasearch PPC, and emerging paid LLM or AI-surface placements.
• Manage campaign architecture, bidding, audiences, and creative rotation.
• Run a continuous, structured cadence of audience, creative, bid, and landing-page tests, focusing on documented learnings.
• Track blended and per-brand CAC, ROAS, and CPA-to-LTV against shared growth targets.
• Partner with analytics and Marketing Ops on attribution and incrementality testing.
• Manage monthly and quarterly spend planning, pacing, and forecasting.
• Guide paid agencies and contractors to follow in-house standards.
• Run bid and budget management, anomaly detection, and reporting through agents and automated workflows.
• Encode brand, segment, and offer context so AI-driven creative and targeting remain on-strategy across four distinct brand voices.

Requirements

• 6–8+ years in paid or performance marketing with direct ownership of a multi-million-dollar annual budget.
• Hands-on craft across at least two of the following channels: SEM, Paid Social, CTV/programmatic, and aggregator/metasearch.
• Proven judgment in budget allocation with demonstrated results from moving money between channels.
• Strong measurement instinct, comfortable with attribution, incrementality, and CAC/LTV math.
• Owner mindset, biased toward action, accountable to numbers, and able to clear roadblocks.
• AI fluency, using AI in daily work and comfortable operating paid channels through AI-assisted workflows.

Skills

• SEM
• Paid Social
• CTV/programmatic
• Aggregator/metasearch PPC
• Paid LLM or AI-surface placements
• AI-assisted workflows
• Bid and budget agents
• Automated testing loops
• Attribution
• Incrementality testing
• CAC
• ROAS
• CPA-to-LTV

Location

• Austin HQ

Work Type

• Full-time

Experience Level

• 6-8+ years

Salary/Compensations

• $110,000 - $130,000 DOE

Benefits

• 100% company-paid medical premiums for employees
• 401(k) match
• Flexible PTO
• Marketplace discounts

About the Company

• The Ride Platform, Inc. is the parent company of Outdoorsy, Ride, Wheelbase, and Roamly.
• We build end-to-end for the Operator Economy: marketplaces to book, enterprise SaaS to manage, and insurtech to protect assets.
• We enable millions to explore the world while helping independent operators build generational wealth.
• Our mission is to build the essential infrastructure for the mobility economy.