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About the Role

High 5 Games is seeking a driven, data-obsessed B2C Operations CRM & Product Manager to lead and scale player engagement, retention, and growth strategies. This role bridges high-level growth strategy, campaign execution, and operations, owning the end-to-end player communication lifecycle. The ideal candidate thrives in a fast-paced environment and excels at building scalable CRM strategies that drive business growth.

Responsibilities

Design and coordinate the development and deployment of multi-channel CRM campaigns (In-App Messaging, Push Notifications, Email, SMS) aimed at driving player acquisition, retention, monetization, and reactivation.
Design and optimize automated player journeys (onboarding, conversion flows, VIP loyalty tracks, and win-back sequences) through data-backed experimentation.
Lead the entire database workflow—from identifying target player segments and cleaning data to maintaining contact database accuracy and proper segmentation.
Partner with Marketing, Product, and Data Science teams to design growth tactics, rewards, incentives, and promotional mechanics tailored for social casino players.
Rigorously test campaign creative, copy, timing, coin/bonus offers, and segmentation to maximize Open Rates, CTRs, and In-App Purchases (IAP).
Draft compelling, compliant, and high-converting campaign copy that simplifies complex game mechanics/promotions and engages casino players.
Analyze player behavioral data, cohort trends, and campaign metrics to uncover actionable insights that improve lifetime value and reduce churn.
Define, monitor, and present key performance indicators (Open Rates, Conversion Rates, ARPU, Retention Rates, ROI) in weekly, monthly, and quarterly reports for leadership.
Coordinate cross functionally across data team, design, customer support and product teams to ensure seamless execution of live operational events and promotions.

Requirements

Bachelor’s degree in Marketing, Business, Analytics, or a related field.
3+ years of experience in digital marketing, with a heavy emphasis on CRM, growth hacking, or lifecycle marketing (preferably in Social Casino, iGaming or Crypto ecosystems).
Hands-on experience with mobile marketing platforms and CRM/automation tools (e.g., Salesforce or similar).
Strong proficiency in marketing analytics, BI tools (e.g., Tableau, Looker), and data analysis (Excel/SQL is a plus) to measure campaign ROI and player behavior.

Skills

B2C operations
CRM principles
Retention loops
Player monetization strategies
Copywriting
Communication skills
Project management

Location

Remote

Work Type

Remote

Experience Level

3+ years

Education Level

Bachelor's degree

About the Company

Industry: Social Casino / iGaming / Computer Games

Equal Opportunity

High 5 Games is an equal opportunity employer. We provide equal employment opportunities to all qualified employees and applicants for employment without regard to race, religion, sex, age, marital status, national origin, sexual orientation, citizenship status, veteran status, disability, or any other legally protected status. We prohibit discrimination in decisions concerning recruitment, hiring, compensation, benefits, training, termination, promotions, or any other condition of employment or career development. If your experience looks a little different from what we’ve identified but you are passionate about joining our organization, we encourage you to apply.