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About the Role
This Key Account Manager - On the Go role is responsible for developing and implementing the triple Win Model to deliver Ferrero topline Sales and Revenue with assigned accounts. The role supports the Sales Director in defining sales strategies and collaborates with the retail organization to ensure success in store and alignment with strategic goals.
Responsibilities
- Align trade spend and budget investments with business objectives.
- Develop volume forecasts, budgets, and Annual Business Plan recommendations.
- Monitor spending and ensure compliance with financial guidelines.
- Maintain strong relationships with Sales Leadership, category buyers, customers, and cross-functional teams.
- Provide updates on sales activities, business performance, and market trends.
- Build deep marketplace knowledge and collaborate effectively with Merchandisers and internal stakeholders.
- Develop and execute customer growth strategies and Joint Business Plans (JBPs).
- Identify growth opportunities, performance gaps, and corrective actions.
- Create customer plans aligned with company strategy and customer needs.
- Build relationships across assigned accounts and pursue new business opportunities.
- Partner with Finance to manage customer credit activities.
- Manage forecasts, promotions, pricing, and commercial conditions for assigned customers.
- Monitor sales performance, costs, inventory levels, and competitive activity.
- Develop recommendations to optimize inventory, product freshness, field coverage, and seasonal/event programs.
- Maintain reporting and analytics to improve sell-through and overall business performance.
- Prepare and negotiate customer agreements and promotional plans.
- Develop customer-specific selling strategies in partnership with Trade Marketing and Category Management.
- Identify and execute incremental promotional opportunities.
- Communicate customer and channel strategies, promotional plans, and business initiatives.
- Maintain alignment between customer activities and company priorities.
- Resolve customer issues, coordinate cross-functional communication, and ensure business continuity.
- Develop retail and account strategies while supporting product freshness initiatives and budget management.
- Analyze sales results, market trends, category performance, and competitive dynamics.
- Develop recommendations for category reviews, planograms, strategic account plans, and program optimization.
- Conduct post-promotion analysis, risk assessments, and continuous business reviews.
Requirements
- Bachelor’s degree with 4+ years experience working within the CPG/FMCG industry
- CPG market, customer base and market dynamics knowledge
- Knowledge of Grocery business and distribution network
- Analytical abilities and data proficiency with original thought to interpret
- Excel, database management, macro’s abilities
- Strong knowledge of MS Office software
- Knowledge and Experience of assigned Customers’ Culture and operating guidelines
- Customer systems knowledge and experience
- Skill in budget preparation and fiscal management
- Skill in planning, organizing, and implementing a range of sales promotion programs and/or events
- Experience with category management and trade marketing
- Negotiation, presentation and financial skills
Skills
- Budget Management
- Relationship Management
- Client Development
- Activity Planning, Forecasting & Inventory Management
- Negotiation
- Customer Management
- Sales Analysis
- Excel
- Database Management
- Macros
- MS Office
- Category Management
- Trade Marketing
Location
- Remote
- GTA
Work Type
- Remote
Experience Level
- 4+ years experience
Education Level
- Bachelor’s degree
Salary/Compensations
- $83,981- $111,974 annually
Benefits
- Comprehensive benefits package, including health insurance, retirement plans, paid time off, and other benefits.
About the Company
- Ferrero began its journey in the small town of Alba in Piedmont, Italy, in 1946. Today, it is one of the world’s largest sweet-packaged food companies, with many iconic brands sold in countries all over the world.
Equal Opportunity
- Ferrero is committed to building a diverse and inclusive culture in which all employees feel welcomed and appreciated and have the same opportunities. We believe all our people are equally talented in their own way. In nurturing the curiosity and natural abilities of our employees, we provide them, generation after generation, the means to succeed personally and professionally, enabling them to craft their journey at Ferrero. The diversity of our talents is what makes our work environment multicultural, innovative, and highly rewarding.