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About the Role

The Regional Sales Manager – West is responsible for developing, implementing, executing, and measuring the annual retail strategy for the region, aligning with marketing and sales initiatives. This role leads a team of District Sales Managers, developing and managing resource prioritization consistent with sales strategies and goals.

Responsibilities

• Responsible for the Regional Team’s execution against corporately defined priorities, ensuring product presence at the point of sale through maintenance and distribution.
• Develops District Sales Managers through tracking performance against objectives and arranging targeted training.
• Accountable for the performance development process, including performance reviews and development plans for the District Sales Management team.
• Works in the field with District Sales Managers regularly and tracks performance against objectives, conducting weekly field visits.
• Collaborates with the Retail Operations team to ensure regional field teams have optimal tools and equipment.
• Implements and ensures robust field process controls, including self-reported data, trade spend, waste spend, car stock, and premiums.
• Works in collaboration with the Retail Sales and Training Capability Manager to ensure execution of yearly training, onboarding, and compliance to organizational training requirements.
• Establishes and maintains sound business relationships with the trade and Mars Wrigley Account Managers.
• Is an active and visible member of the Retail Leadership Team.
• Collaborates with Sales/Finance/Marketing areas in effective daily operating matters within the Region.
• Communicates strategies and objectives to District Sales Managers and Retail Representatives through consistent “work with” programs and annual Sales Team Meetings.
• Completes all assigned reports in a timely manner.
• Ensures company policy/procedure for credits and samples are followed.
• Coordinates and provides input into annual performance reviews, including development plans for skill enhancement.
• Completes annual merit process for the assigned Region.
• Ensures that sales costs are maintained within operational budget.
• Exercises sound judgment when incurring business expenses.
• Exercises proper care in handling all company property and equipment, including company vehicle if applicable.
• Controls investment levels associated with the field, including samples.

Requirements

• University degree with 5+ years of CPG experience
• Previous sales experience at the retail/account level
• Experience leading a team of direct reports
• Experience working with cross-functional teams
• Able to travel 25% of the time

Location

• Bolton

Work Type

• Hybrid
• Remote

Education Level

• University degree

Salary/Compensations

• CAD 141,426.00 - CAD 185,622.00

Benefits

• Company bonus

About the Company

• Work with diverse and talented Associates, all guided by the Five Principles.
• Join a purpose driven company, where we’re striving to build the world we want tomorrow, today.
• A strong focus on learning and development support from day one, including access to our in-house Mars University.