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About the Role

You will be responsible for expanding digital sales across all core products of the retail banking division. You will collaborate with numerous stakeholders from customer/product management and technology departments. We value open-mindedness, innovation, and teamwork. You will appreciate varied work in a motivated, open, and agile team.

Responsibilities

• You are responsible for the holistic implementation, execution, control, and optimization of our performance campaigns on leading social media platforms, especially Meta and TikTok.
• You develop the strategic roadmap for our paid social activities and derive growth initiatives for the digital sales of the retail banking division from it.
• You develop cross-channel creative and creator strategies and are responsible for continuous development together with internal stakeholders and external agency partners.
• You conceptualize and control testing roadmaps for creatives, target groups, campaign approaches, and platform functions and ensure structured knowledge transfer within the organization.
• You develop platform-specific measurement concepts to evaluate the business contribution of our paid social activities and are responsible for the execution and interpretation of incrementality, conversion lift, and brand lift studies.
• You work closely with analytics and MarTech teams to further develop tracking, attribution, and measurement concepts within the platforms and improve the data basis for optimization decisions.
• As an expert in current developments and innovations in paid social advertising, you are the point of contact and information hub within the digital sales of the retail bank.

Requirements

• Successfully completed studies in a business-related field.
• Several years of operational experience in the conception, control, and optimization of performance marketing campaigns on leading paid social platforms, especially Meta and TikTok.
• Experience in developing creative strategies as well as the conception, implementation, and evaluation of creative tests.
• Experience collaborating with creative, social media, and creator agencies.
• Experience with common methods of incrementality measurement, e.g., Conversion Lift, Brand Lift, Geo Lift, or comparable procedures.
• Strong analytical skills and the ability to derive concrete recommendations for action from data.
• Excellent communication skills across all hierarchical levels.
• Teamwork, initiative, and results orientation.

Skills

• Meta
• TikTok
• Paid Social Advertising
• Performance Marketing
• Creative Strategy
• Analytics
• MarTech
• Tracking
• Attribution
• Measurement Concepts
• Incrementality Measurement
• Conversion Lift
• Brand Lift
• Geo Lift

Location

• Germany

Work Type

• Full-time
• Part-time
• Hybrid

Experience Level

• Several years of operational experience

Education Level

• University degree in a business-related field

Benefits

• Offers for mental health support
• Offers for physical health maintenance
• Comprehensive check-up examinations
• Vaccination offers
• Advice on healthy living
• Support from pme Familienservice
• FitnessCenter Job
• Flexible working time models (e.g., part-time, job tandem, hybrid work)
• Extensive culture of diversity, equal opportunity, and participation
• Contribution plans for retirement provision
• Bank services for employees
• Company bicycle
• Deutschlandticket

About the Company

• We strive for a culture in which we are empowered to excel together every day.
• This includes acting responsibly, thinking commercially, taking initiative and working collaboratively.
• Together we share and celebrate the successes of our people.
• Together we are Deutsche Bank Group.

Equal Opportunity

• We welcome applications from all people and promote a positive, fair and inclusive work environment.