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About the Role
This role is responsible for representing the Jordan Brand by developing and deepening relationships with culture movers, agitators, and originators across London and the UK. The goal is to build a diverse and inclusive community that authentically represents the Jordan Brand, serving as the critical voice of the community within the organization while supporting marketing strategies and ensuring disciplined execution of territory and regional priorities.
Responsibilities
- Energize X-Sport opportunities as a Culture Mover; driving programming, community access, campaign protagonists, and amplification.
- Build and nurture strategic relationships with culture movers, agitators, and originators across fashion, streetwear, and sport; keeping them close to Jordan Brand developments and partnership opportunities, with brand representation protocols upheld throughout.
- Take a bottoms-up approach to identify the designers, artists, creative thinkers, and retailers shaping our consumer in real time.
- Create moments, platforms, and spaces that bring Agitators and Culture Movers together; through the lens of White Spaces (Fashion, Streetwear, Design, Music, Art) or X-Sport narratives.
- Drive an impactful seeding offense; servicing our Culture Mover network to build product desirability across Agitator, Originator, and Mainstream consumers on key Jordan footwear and apparel priorities.
- Mine sub-cultural intelligence from Culture Mover and Agitator communities; surfacing trends before they hit traditional research, and feeding consumer muses, product design, retail experience, and marketing strategy.
- Organize and manage assigned projects and events, serving as community liaison; connecting Jordan employees and partners with the insight and intelligence that bridges brand strategy and culture.
Requirements
- Experience in relationship management, PR, retail, or digital roles within brand marketing, advertising, or production agencies (preferred but not required)
- Demonstrated experience building brands and managing multiple projects across key consumer touchpoints including retail, digital marketing, and social media
- Fluency in English required
- Deep passion for fashion, streetwear, sport, art, music, and both subculture and pop culture
- Good knowledge of Keynote and social media applications including Instagram, Snapchat, and TikTok
- Proven track record of developing and executing breakthrough cultural marketing campaigns
- Established network of relationships with influential cultural catalysts in London (music, fashion, art, design) and clear ability to translate these into mutually beneficial partnerships
- Strategic expertise in creating and implementing energy marketing initiatives that drive measurable impact
- Demonstrated success in building and managing high-impact cultural partnerships
- Exceptional project management skills with experience leading cross-functional teams
- Deep understanding of London's youth culture movements and their commercial application
- Understanding of Jordan Brand's unique history and heritage in basketball culture
- Core understanding of Jordan Brand's current role in London's streetwear culture, both sneaker and apparel trends
- Deep knowledge of basketball and global football relevance to Gen Z and Gen Alpha consumers
- Authentic connection to basketball, global football, and streetwear communities
- Demonstrated ability to build brand awareness and strength in a global city
Skills
- Relationship management
- PR
- Retail
- Digital marketing
- Brand marketing
- Advertising
- Production
- Social media
- Keynote
- Snapchat
- TikTok
- Project management
- Cross-functional team leadership
Location
- London
- UK
Work Type
- Full-time
About the Company
- In Jordan Brand, we believe there is greatness in everyone. Our mission is to inspire & unleash personal greatness across every corner of the world and if we do this, we believe we'll unify and elevate our 'community of greatness' to change the world for the better. With our deep roots in basketball, the Jordan Brand began as an homage to one player: Michael Jordan. Since then, Jordan has become synonymous with peak performance and an endless pursuit of greatness.