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About the Role
Appear is building the infrastructure that helps brands get cited by AI, including ChatGPT, Perplexity, Google AI Overviews, and Gemini. This role involves selling a category that is rapidly emerging, presenting a genuinely hard yet interesting challenge.
Responsibilities
- Build and ship customer-facing features across the Appear platform.
- Develop infrastructure that serves content to AI crawlers and agents.
- Build integrations across DNS, CNAMEs, CMS platforms, APIs, and edge infrastructure.
- Develop analytics for crawler activity, AI visibility, citations, traffic, and conversions.
- Improve the reliability, performance, security, and scalability of the platform.
- Turn customer implementation challenges into repeatable product capabilities.
Requirements
- Three or more years of software engineering experience, or equivalent evidence that you can build production systems.
- Experience building backend services, APIs, web applications, or distributed systems.
- Proficiency in TypeScript, JavaScript, or a comparable language.
- A strong understanding of HTTP, APIs, databases, caching, and modern web infrastructure.
- The ability to take ambiguous problems from idea to production.
- Strong product judgment, communication, and ownership.
- Comfort working quickly and making practical trade-offs in an early-stage environment.
Skills
- TypeScript
- JavaScript
- HTTP
- APIs
- Databases
- Caching
- Web infrastructure
- Cloudflare Workers
- CDNs
- DNS
- Reverse proxies
- Web crawlers
- AI agents
- Analytics
- React
- B2B SaaS
Experience Level
- Three or more years of software engineering experience
About the Company
- Appear is building the infrastructure that helps brands get cited by AI.
- Search is shifting, and Appear measures AI visibility, identifies gaps, and builds content infrastructure to close them.
- This is an early-stage company with founders in the room, offering direct access to leadership and minimal bureaucracy.
- The company offers real category upside, comparing the current opportunity to SEO in 2004.