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About the Role

As a Brand Analytics Manager, you will lead the day-to-day measurement, analysis, and reporting of brand campaigns for clients, supported by a team of analysts. You will collaborate closely with cross-functional teams to deliver actionable insights, guide the development of measurement plans, and help shape data-driven strategies. This is a pivotal role for someone passionate about turning data into compelling stories that drive business results.

Responsibilities

Foster an inclusive, collaborative culture, conducting weekly 1-to-1s with all direct reports to establish 2 career goals per analyst and leading quarterly team upskilling sessions.
Build and lead strategic relationships with internal teams (Client Service, Planning, Activation) to integrate analytics into daily operations and drive a data-driven culture across the agency.
Confidently leverage key platforms (MFG App, BigQuery, WPP Open) and guide junior team members to apply AI tools (e.g., Gemini in Workspace) to help reduce manual data processing time.
Partner with clients and internal teams to define KPIs, design measurement frameworks, and lead the end-to-end delivery of robust campaign insights, achieving a client satisfaction score of 8/10 or higher.
Actively manage resource allocation and third-party partners to ensure 100% on-time project delivery.

Requirements

Experience in marketing analytics, data insights, or a related role; agency or consultancy background is highly preferred.
Proficient SQL skills (writing complex queries and managing BigQuery tables) and experience with data modeling.
Confident use of data & visualisation tools (e.g., Looker Studio, Google Slides, Sheets) to present complex insights to non-analyst stakeholders.
Experience or strong aptitude for managing, mentoring, and setting clear goals for junior analysts.
Excellent communication and stakeholder management skills; comfortable presenting to and collaborating with senior clients.
Degree in a quantitative field (e.g., Statistics, Economics, Engineering, Science, Communication) or equivalent practical experience.
Prior experience designing and using brand measurement solutions or brand effectiveness studies.
Individuals must have the right to work in the UK.

Skills

SQL
BigQuery
WPP Open
MFG App
Gemini in Workspace
Looker Studio
Google Slides
Google Sheets

Location

Work Type

Hybrid

Experience Level

Manager

Education Level

Degree in a quantitative field or equivalent practical experience

Benefits

Competitive medical insurance
Group retirement plans
Vision insurance
Dental insurance
Significant paid time off
Preferential partner discounts
Employee mental health awareness days

About the Company

WPP is the trusted growth partner for the world’s leading brands.
WPP Media is WPP's AI-driven media operating unit, bringing together media, data, and partnerships to deliver creative personalisation at scale.
MFG is a bespoke agency solution for Google, powered by WPPMedia.
As a global team of integrated data and media experts, we deliver strategic, creative, and data-driven solutions to drive brand and business outcomes for one of the world’s most recognized brands.

Equal Opportunity

WPP Media is an equal opportunity employer and considers applicants for all positions without regard to characteristics.
We believe the best work happens when we're together, fostering creativity, collaboration, and connection in this open and supportive environment.
If you require accommodations or flexibility, please discuss this with the hiring team during the interview process.