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About the Role
Codal is seeking a driven, enterprise-calibre B2B Content Writer to own the company's voice across digital and editorial channels. This role is crucial for shaping how Codal communicates its expertise in complex, regulated industries to sophisticated enterprise buyers. The writer will collaborate with marketing leadership and subject-matter experts to develop a content strategy grounded in genuine expertise and clear market positioning.
Responsibilities
- Write and own key industry pages and solutions pages across the Codal website.
- Develop copy that clearly articulates Codal's point of difference in a competitive market.
- Write social media content for platforms, primarily LinkedIn.
- Work with marketing leadership to ensure website content reflects positioning and service lines.
- Produce authoritative blog articles in collaboration with internal SMEs.
- Write and distribute press releases that reinforce Codal's market position and announcements.
- Develop and execute a content strategy, contributing ideas and shaping the editorial calendar.
- Lead end-to-end case study production from stakeholder brief and client interview through to published asset.
- Design and implement a scalable case study process to accelerate output.
- Work cross-functionally to source stories, gather approvals, and expedite case study publication.
- Communicate Codal's point of difference clearly and consistently across all content formats.
- Maintain a consistent enterprise tone of voice across all channels and asset types.
- Contribute to content planning and prioritization.
- Track and report on content performance across key channels.
- Use data to inform content decisions and identify areas for improvement.
- Set measurable goals for content initiatives and report results in terms of business impact.
- Connect content activity to CRM data and pipeline outcomes in HubSpot and Salesforce.
Requirements
- 3-5 years of B2B or enterprise content writing experience, ideally in digital services, technology, agency, or consultancy.
- Proven background writing for regulated industries such as healthcare, financial services, or compliance.
- A portfolio demonstrating range: long-form editorial, web copy, case studies, press releases, thought leadership, and social media.
- Exceptional command of the English language: grammar, structure, and nuance, with a strong editorial instinct.
- Experience interviewing SMEs and distilling complex technical ideas into compelling, accessible narratives.
- Strong project management instincts; able to manage multiple workstreams.
- Comfortable owning processes and building systems, not just executing tasks.
- High standards, high output, and the drive to achieve both simultaneously.
- Will not consider candidates who rely on AI-generated drafts as a substitute for original writing.
Skills
- Content writing
- B2B marketing
- Enterprise content
- Digital content
- Editorial content
- Social media content
- Content strategy
- Thought leadership
- Case study production
- Brand positioning
- Content performance tracking
- Data analysis
- HubSpot
- Salesforce
- Project management
- English language proficiency
- Interviewing SMEs
- Technical writing
Location
- Remote (outside Lincoln, UK)
- In-office (Lincoln, UK)
Work Type
- Remote
- In-office
Experience Level
- 3-5 years
Salary/Compensations
- £33,000—£42,000 GBP
About the Company
- Codal is an award-winning web design and development consultancy that helps enterprise organizations solve complex problems and accelerate growth through elegant, data-driven digital solutions.
- Areas of expertise include application modernization, eCommerce, UX/UI design, product strategy, data analytics, and artificial intelligence.
- Codal collaborates with innovative organizations and works on cutting-edge technologies.
- The company promotes long-term success for clients and team members, offering professional development roadmaps.
Equal Opportunity
- Codal is committed to equal employment opportunities regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender, gender identity or expression, or veteran status.
- Codal is a proud equal opportunity workplace.