Alliance GTM Lead, Adobe - Content Supply Chain  at VML/WPP Enterprise Solutions | Chicago, IL, US | Rezi

Alliance GTM Lead, Adobe - Content Supply Chain  at VML/WPP Enterprise Solutions

Alliance GTM Lead, Adobe - Content Supply Chain 

VML/WPP Enterprise Solutions · Chicago, IL, US

1 weeks ago

Alliance GTM Lead, Adobe - Content Supply Chain 

VML/WPP Enterprise Solutions · Chicago, IL, US

11 days ago
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About the Role

This is a solution leadership role focused on building joint offerings, guiding client implementations, and enabling co-sell motions. You will work at the intersection of WPP's proprietary platforms and Adobe's DX capabilities to create packaged solutions that address enterprise content challenges. Your work will shape how VML and Adobe go to market together on content transformation.

Responsibilities

  • Define and build joint solution offerings combining WPP Open and Adobe DX (AEM, Workfront, GenStudio, Firefly)
  • Develop solution architecture patterns for Content Supply Chain implementations
  • Create packaged offerings with clear scope, pricing frameworks, and delivery approaches
  • Collaborate with WPP Open product teams on integration requirements and roadmap
  • Document solution specifications and technical requirements
  • Guide VML's Customer Zero implementation as reference for CSC solutions
  • Advise client teams on solution design and implementation approach
  • Participate in executive briefings and solution workshops with key prospects
  • Develop referenceable case studies and proof points from implementations
  • Provide technical guidance on complex integration scenarios
  • Enable VML sales teams on CSC solution positioning and qualification
  • Advise on co-sell motions with Adobe field teams
  • Coordinate with Adobe alliance team on joint GTM planning
  • Develop sales tools, battle cards, and discovery guides
  • Contribute to marketing content, thought leadership, and event presentations
  • Represent VML at Adobe events and industry conferences
  • Lead development of AI-augmented solution offerings
  • Use company-approved AI tools to accelerate solution development, market analysis, and GTM content creation
  • Guide solution engineers and cross-functional teams on solution positioning and GTM execution
  • Influence internal investment decisions through business cases and market analysis
  • Build cross-functional alignment on alliance solution strategy

Requirements

  • 12-15+ years of experience in enterprise technology, with deep expertise in content management, DAM, or marketing operations
  • Strong understanding of content supply chain challenges and enterprise content workflows
  • Experience with Adobe Experience Cloud (AEM, Workfront, or related solutions)
  • Track record of building and taking solutions to market
  • Ability to translate technical capabilities into business value propositions
  • Strong executive presence and ability to lead client workshops
  • Background in professional services, consulting, or enterprise software
  • Experience with WPP Open or similar enterprise content platforms
  • Prior Adobe partner ecosystem experience
  • Familiarity with Adobe GenStudio, Firefly, or AI-powered content tools
  • Experience building joint GTM offerings with technology partners
  • Background in agency or holding company environments

Skills

  • Content Supply Chain
  • Adobe Experience Cloud
  • AEM
  • Workfront
  • GenStudio
  • Firefly
  • AI/ML
  • GenAI
  • Automation
  • Intelligent document processing
  • WPP Open

Location

  • Global

Work Type

  • Full-time

Experience Level

  • 12-15+ years

Education Level

  • Bachelor's degree
  • MBA or technical degree a plus

Salary/Compensations

  • $100,000—$230,000 USD

Benefits

  • Competitive benefits package

About the Company

  • WPP Enterprise Solutions designs, builds, and operates the growth systems that competitive businesses rely on.
  • We lead clients in business transformation and marketing modernization, connecting strategy directly to execution.
  • Our 12,000 experts in engineering and platforms, commerce, consulting, content transformation, CRM, and CX work within a unified global operating unit across 40+ markets.
  • WPP Enterprise Solutions works alongside best-in-class partners including Adobe, AWS, Braze, Google, Microsoft, Salesforce, and Shopify, as well as innovators in AI, to deliver growth solutions tailored to the needs of our clients’ businesses.
  • VML, part of WPP, supports WPP Enterprise Solutions by helping brands activate transformation through creativity and experience.
  • VML Enterprise Solutions is a global leader in technology-driven transformation, combining deep industry expertise with strategic alliances across AWS, Google Cloud, Adobe, Microsoft, Salesforce, and an expanding ecosystem of platform and data partners.
  • As part of WPP, we bring unmatched capabilities in customer experience, commerce, and data—helping the world’s leading brands reimagine how they connect with consumers through the intelligent application of technology.
  • WPP is the trusted growth partner for the world’s leading brands.
  • With exceptional talent, trusted data and intelligence and world-class partnerships – all united by our agentic marketing platform, WPP Open – we help clients navigate change, capture opportunity and deliver transformational growth.

Equal Opportunity

  • WPP (VML/WPP Enterprise Solutions) is an equal opportunity employer and considers applicants for all positions without discrimination or regard to characteristics.
  • We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers.