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About the Role
The Paid Social Manager leads paid social strategy and execution for healthcare and pharmaceutical clients, partnering with internal teams and platform partners to deliver measurable campaign outcomes. The role owns campaign planning, activation, optimization, reporting, and client recommendations, while also supporting the development of Klick’s paid social capabilities.
Responsibilities
- Lead paid social strategy and campaign planning across Meta Ads Manager, LinkedIn Campaign Manager, and emerging platforms, aligning audience, channel, and investment decisions to client KPIs.
- Manage campaign setup, creative trafficking, targeting, bidding, pacing, and budget optimization across assigned accounts to deliver against performance goals.
- Analyze campaign performance and deliver recurring reports and actionable recommendations to clients and internal stakeholders.
- Build relationships with paid social platform partners and vendors to evaluate audience tools, beta opportunities, and emerging capabilities.
- Coach paid social specialists, review campaign work for quality and accuracy, and strengthen paid social expertise and delivery standards.
Requirements
- 5+ years of online advertising experience, including hands-on development and execution of paid social campaigns across platforms such as Meta Ads Manager and LinkedIn Campaign Manager, with ownership of campaign strategy, activation, optimization, or reporting.
- 2+ years of client-facing experience presenting paid social performance, recommendations, or strategic plans to clients or senior stakeholders.
- Demonstrated experience managing core paid media operations including audience targeting, creative trafficking, bidding, pacing, budget optimization, and campaign reporting across multiple concurrent campaigns or accounts.
- Working knowledge of digital media quality and compliance practices, including brand safety, ad viewability, and identification or mitigation of suspicious or fraudulent media activity.
- Experience managing or mentoring paid social practitioners, with responsibility for reviewing work, providing structured feedback, or improving campaign quality and team capability.
- Comfort and enthusiasm for using AI as a regular part of how work gets done.
- Experience defining paid social strategy or building paid social capabilities for healthcare, pharmaceutical, or other regulated brands.
- Familiarity with social listening tools, social media management platforms, or analytics dashboards.
- Knowledge of pharmaceutical media requirements, including OPDP-related considerations and fair balance, with experience applying regulatory requirements to campaign planning or execution.
- Experience evaluating emerging platform capabilities, beta programs, audience tools, or responsible AI applications for practical use in healthcare media.
Skills
- Meta Ads Manager
- LinkedIn Campaign Manager
- AI
Location
- New York
- Philadelphia
- Toronto
- London
- Oxford
- Cambridge
- Melbourne
- Saratoga Springs
- São Paulo
- Singapore
Work Type
- Hybrid
Experience Level
- 5+ years of online advertising experience
- 2+ years of client-facing experience
Salary/Compensations
- CAD $80,000 - $95,000
About the Company
- The Klick Group—comprising Klick Health (including Oxford PharmaGenesis, Klick Katalyst, and btwelve), Klick Media, Klick Applied Sciences (including Klick Labs), and Klick Consulting—is an ecosystem dedicated help life sciences brands achieve their full potential through best-in-class marketing and advertising, media, medical affairs and communications, market access, real-world evidence, and technology and analytics consulting — powered by 500+ in-house medical experts and award-winning data science and AI capabilities.
- Founded in 1997, we have offices in Toronto, New York, Oxford, London, Cambridge, Cardiff, Melbourne, Philadelphia, Saratoga Springs, São Paulo, and Singapore.
- One of the most-awarded health agencies on the planet, Klick recently made history as Cannes Lions Healthcare Agency of the Year, Healthcare Network of the Year, and Independent Agency of the Year – Health.
- Klick is also consistently recognized for its people-first culture, including Great Place to Work, Best Workplace for Women, Best Workplace for Inclusion, Most Admired Corporate Culture, and a FORTUNE Best Workplace in Advertising.
- Our Media Craft ensures that Klick’s work reaches the right audiences at the right moments. This craft combines audience insight, data, and technology to drive measurable impact. Media teams continuously test, learn, and optimize to improve performance. Their work connects strategy and creativity to real-world results.
Equal Opportunity
- Klick is consciously creating a culture where everyone can thrive and grow in their careers. We believe that our best work comes from our diverse backgrounds, perspectives, and skills. We strongly encourage members of historically underrepresented communities to apply, including Black people, Indigenous peoples, and other people of color, people with disabilities, people from gender and sexually diverse communities and people with intersectional identities. We're also committed to developing an inclusive, barrier-free recruitment process and work environment. Should you require any accommodation, please contact us at [email protected] and we will work with you to meet your accessibility needs and ensure you have a positive experience.