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About the Role

As Digital Marketing Manager, you will support our digital marketing efforts across all digital channels, planning and executing a connected strategy that drives growth and engagement for our brand. You will interact with the wider Brand Communications and Public Affairs team globally and regionally, supporting campaigns to build brand awareness and engagement.

Responsibilities

• Deliver the digital marketing strategy across web, social, data, CRM, email, and paid media.
• Lead end-to-end digital marketing campaigns and major digital projects aligned to the firm’s strategic growth priorities.
• Partner with offices, practice areas, groups, and functions to drive business growth, brand awareness, and client engagement.
• Work with internal and external technology, HR, and supplier teams to support the rollout and optimization of digital platforms.
• Lead cross-functional teams across web, social, data, and email to deliver connected, insight-led campaigns with clear objectives and success measures.
• Embed a digital-first mindset across integrated marketing communications, ensuring online and offline activity is aligned.
• Own the digital user experience, ensuring the right content reaches the right audience at the right time.
• Use data and insights to optimize campaigns, improve processes, increase speed to market, and drive ROI.
• Advise business areas and offices on best-practice digital channels, tools, and methodologies.
• Own and deliver key elements of the digital marketing strategy and roadmap, driving best practice across all digital channels.
• Develop campaign plans and strategies that support business priorities and measurable outcomes.
• Contribute to the digital roadmap, ensuring the firm remains innovative and ahead of market trends.
• Champion an omni-channel approach, underpinned by data, insights, and a premium user experience.
• Work with channel leads to deliver impactful activity across web, social, email, CRM, and paid media.
• Lead key web and social projects that strengthen the firm’s digital presence.
• Manage global social media channels, ensuring content follows best practice across LinkedIn, YouTube, X, and Instagram, including community engagement and reporting.
• Oversee the design and build of key website landing pages.
• Use performance data to continually optimize campaigns and digital activity.
• Act as the main digital marketing contact for key business and geographical areas, advising on effective digital approaches and championing a digital-first mindset.
• Deputize for the Digital Marketing Lead where required, including in senior stakeholder presentations and forums.
• Shape campaign strategy and align partners, practice leaders, and functional specialists around measurable outcomes.

Requirements

• Proven experience in digital marketing, digital products, and technologies.
• Strong SEO/GEO knowledge and campaign delivery experience.
• Experience in audience targeting, engagement strategies, and marketing tools.
• Good understanding of CMS, web architecture, design, and Adobe martech stack preferred.
• Social media, email marketing, and CRM experience, including segmentation and targeting.
• Confident using analytics and data to generate actionable insights.
• Able to manage stakeholders, agencies, vendors, and cross-functional teams.
• Experience managing global agencies, budgets, timelines, quality, and brand standards.
• Agency or large matrix organization experience preferred.

Skills

• Fluency in English language.
• Strong relationship and project management skills.
• Excellent written and verbal communication.
• Analytical, data-driven, and commercially aware.
• Good understanding of usability, design, accessibility, and digital channels.
• Able to balance strategic thinking with technical and practical detail.
• Strong prioritization, influencing, and negotiation skills.
• Resilient under pressure and able to work independently or as part of a team.

Location

• Warsaw Hub

Work Type

• Hybrid

Benefits

• Varied opportunities for continuous growth and development of skills and knowledge.
• Formal training, informal coaching, and mentoring.
• Skills-based and technical training.
• On-the-job learning.
• Access to a broad range of benefits to support personal and professional life, including financial, wellbeing, lifestyle, and family-friendly benefits.

About the Company

• One of the largest international law firms in the world with over 30 offices globally.
• Strives to exceed client expectations by providing high-quality advice and legal insight, combining global standards with in-depth local expertise.
• Offers a truly international perspective with a firm, work, and people spanning jurisdictions, cultures, and languages.
• Believes every career should be rewarding and stimulating, offering opportunities to learn, thrive, and grow within an inclusive, friendly, and team-based environment.
• Focuses on targeted growth led by client needs, supporting clients across various sectors and geographies with extensive expertise.
• Serves clients in commercial and industrial sectors, the financial investor community, governments, regulators, trade bodies, and not-for-profit organizations.
• Provides a world-class service driven by an entrepreneurial spirit and conscientious approach.
• Integrates employees into innovative, diverse, and ambitious teams where bright minds and the best colleagues meet.

Equal Opportunity

• Committed to treating all employees and applicants fairly and equally regardless of gender, gender identity and expression, marital or civil partnership status, race, colour, national or ethnic origin, social or economic background, disability, religious belief, sexual orientation, or age.
• This commitment applies to recruitment and selection, terms and conditions of employment including pay, promotion, training, transfer, and every other aspect of employment.
• Has a variety of flourishing employee networks for colleagues to share experiences and advocate for change.
• Aims to deliver equality of opportunity, equality of aspiration, and equality of experience to everyone who works in the firm.