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About the Role
This is an opportunity to join a fast-growing, premium fitness business with an ambitious vision for growth. The Director of Operations will play a pivotal role in strengthening and scaling the UK operation, overseeing performance across multiple studios and developing the operational infrastructure required to support continued expansion. This is a commercially focused leadership role, combining strong financial and operational discipline with exceptional people leadership.
Responsibilities
- Take ownership of operational performance and business metrics across multiple studios.
- Lead the development, implementation and ongoing review of meaningful KPIs, ensuring they are commercially relevant and aligned with business objectives.
- Take a proactive approach to P&L management, using financial data to identify opportunities, address underperformance and improve profitability.
- Work closely with finance and accounting partners to ensure accurate reporting, budgeting and forecasting.
- Analyse revenue streams across memberships, fitness services, retail, events and other commercial activity to identify opportunities for growth.
- Use data and insight to challenge assumptions, improve decision-making and drive sustainable profit growth.
- Develop a strong understanding of platforms including Mindbody and ClassPass, ensuring data is accurate, effectively managed and translated into actionable insight.
- Provide strategic oversight across multiple studios, ensuring consistent operational standards and execution.
- Establish clear expectations and accountability for General Managers and their teams.
- Ensure the operational playbook is consistently implemented while allowing for the individual requirements of each studio.
- Identify recurring operational issues and implement sustainable solutions rather than relying on short-term fixes.
- Develop processes and systems that can be replicated as the business grows.
- Identify opportunities to improve efficiency and achieve economies of scale across the wider operation.
- Maintain brand consistency and a consistently high customer experience across locations.
- Visit studios regularly to understand performance, support teams and ensure standards are being maintained.
- Provide the leadership team with clear reporting, insight and recommendations to support strategic decision-making.
- Take ownership of operational challenges and act decisively when issues arise.
- Be prepared to get hands-on when required, while maintaining the broader strategic perspective of the role.
- Reduce unnecessary owner involvement in day-to-day management by creating clear accountability and reliable operating rhythms.
- Continuously review how the business operates and identify opportunities to improve, simplify and scale.
- Help shape the operational strategy required to support the organisation's longer-term international ambitions.
Requirements
- Significant experience in a multi-site operations, regional operations or senior operational leadership role.
- Strong track record of managing P&Ls and using financial information to drive commercial decisions.
- Highly comfortable working with KPIs, performance data, budgets and forecasting.
- Experience with Mindbody, ClassPass or comparable fitness, hospitality, leisure or consumer-facing platforms.
- Exceptional people leadership skills and a proven ability to coach and develop General Managers.
- Ability to create structure and accountability without becoming overly bureaucratic or process-heavy.
- Comfortable operating at both strategic and hands-on levels.
- Experience implementing processes that can scale across multiple locations.
- Confident challenging senior stakeholders and holding teams accountable.
- Highly organised, analytical and comfortable working in a fast-moving, entrepreneurial environment.
- Understands the importance of brand consistency and customer experience within a premium consumer-facing business.
- Brings energy, resilience and a solutions-focused mindset.
- Ability to create clarity, raise standards and empower others to perform.
- Possesses commercial rigour and operational maturity required to support the next stage of growth.
- Retains the agility and hands-on approach needed in an evolving business.
Skills
- Financial understanding
- People leadership
- Translating strategy into consistent execution
- Using financial information to drive commercial decisions
- Working with KPIs
- Performance data analysis
- Budgeting
- Forecasting
- Translating numbers into practical actions
- Coaching and developing General Managers
- Challenging senior stakeholders
- Holding teams accountable
- Organisational skills
- Analytical skills
- Brand consistency
- Customer experience management
- Strategic thinking
- Hands-on approach
Location
- Various Central London sites
Work Type
- Full-time
Experience Level
- Director level
- Senior operational leadership
Salary/Compensations
- Up to £80,000
About the Company
- Fast-growing, premium fitness business with an ambitious vision for growth.
- Exciting stage of its growth journey with multiple locations and further expansion ahead.
- Small, dynamic UK team at the beginning of expansion.