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About the Role

The AdTech Product & Solutions Manager is accountable for establishing, designing, building, maintaining, governing, and evolving IAG Media's advertising technology capability. This role ensures that platforms, integrations, and workflows enable campaigns to be planned, activated, delivered, and reported reliably at scale, sitting between Sales, Planning, Ad Operations, and Technology.

Responsibilities

• Own the practical capability layer across Google Ad Manager, DV360, Meta, and connected platforms.
• Define scalable platform configuration, taxonomy, access, governance, and support standards.
• Shape platform and workflow design across campaign requirements, audiences, inventory, tags, approvals, activation, measurement, and reporting.
• Act as the specialist support point for Sales, Planning, or Ad Operations needing help translating media requirements into platform-ready solutions.
• Support campaign feasibility, audience availability, and inventory discussions.
• Create playbooks, standards, checklists, known-issue logs, and training materials.
• Investigate platform, data, or workflow problems, frame issues clearly, gather evidence, and route them to the appropriate vendor, technical team, or internal owner.
• Identify recurring errors, manual workarounds, and unclear hand-offs, then improve the process.
• Maintain clear escalation paths, service expectations, and reusable guidance.
• Work with Business Architecture, Service Operations, Data, Cyber, and other IAG Transform teams to keep the stack scalable, compliant, and aligned.
• Coordinate with Google, Meta, Salesforce, LiveRamp, Reaktor, agencies, and implementation partners to resolve issues and shape future capability.
• Connect internal and external stakeholders, translate media outcomes into clear technical requirements, and keep dependencies moving.
• Support the launch of new media products with clear platform design, integration requirements, operating models, governance, and support paths.

Requirements

• Strong media background across planning, activation, Ad Operations, programmatic, publisher operations, or advertising platforms.
• Practical understanding of Google Ad Manager, DV360, and Meta, including campaign setup, activation, delivery, audience, and reporting issues.
• Experience owning or improving an AdTech product, platform capability, or connected media workflow end to end.
• Ability to support Sales, Planning, and Ad Operations while maintaining a clear boundary from business-as-usual campaign trafficking.
• Clear communication skills, with the ability to translate between media, commercial, and technical stakeholders.
• Strong documentation, training, problem-solving, issue-triage, and escalation skills.
• Experience working with platform vendors, agencies, internal technology teams, and governance stakeholders.
• Working knowledge of Salesforce OMS or Media Cloud, LiveRamp, first-party audience activation, identifiers, reporting, and data flows.
• Understanding of inventory and ad-serving taxonomy, DSP activation, audience matching, signal health, measurement dependencies, and platform integrations.
• Experience working in a complex, regulated, or multi-brand organization and with multiple operating companies or business units.
• Experience helping to establish a new media, AdTech, or data capability at scale.

Skills

• Google Ad Manager
• DV360
• Meta
• Salesforce OMS
• Media Cloud
• LiveRamp
• Programmatic
• Ad Operations
• Publisher Operations
• Advertising Platforms
• Documentation
• Training
• Problem-solving
• Issue-triage
• Escalation

Location

• Multiple locations

Work Type

• Full-time

Experience Level

• Mid-level
• Senior-level

Benefits

• Health insurance
• Pension
• Performance bonuses
• Work/life balance support

About the Company

• We are part of International Airlines Group (IAG), one of the world’s leading airline groups and owner of some of the biggest brands in the sky.
• IAG Transform provides creative and innovative solutions to drive sustainable transformation by delivering procurement and airline services, as well as group-wide systems across IAG.
• Each operating company benefits from the Transform centralised model, driving efficiencies, automation, and economies of scale.

Equal Opportunity

• We are an equal opportunities employer and all qualified applicants will receive consideration for employment without regard to race, colour, religion, sex, national origin, disability status, protected veteran status, or any other characteristic protected by law.