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About the Role

We are seeking a VP, Data Strategy to work on a client portfolio across Wavemaker & T&P UK. This individual will play a pivotal role in defining the role of data in our clients' businesses and driving the adoption of Open Intelligence, InfoSum and the Open Media Studio (OMS) Platform. You will accelerate the use of data to inform advertising strategies, manage client satisfaction, commercial health, and their understanding of our platform, solutions, and consulting services. You will support business growth through leading data strategy on key new business opportunities and driving organic growth from existing clients. This dynamic leader will shape our success by being accountable for achieving full penetration of the OMS Platform and Open Intelligence within all clients in their portfolio.

Responsibilities

Act as the senior data strategy partner for your portfolio of clients, engaging with key leaders responsible for data and technology.
Translate client business needs & objectives into innovative data strategies and ensure our solutions deliver a measurable competitive advantage.
Drive the evolution of our platforms including innovative new use cases.
Lead the charge on ensuring innovative application of platforms like Open Intelligence and InfoSum, shaping the use of Agentic AI, and ensuring the highest standards of data governance and ethics are upheld.
Set the foundations for smart, audience-led, and analytically driven media plans that deliver client outcomes.
Oversee and develop the Data Strategy talent across your portfolio of clients and assemble the right teams and capabilities to help our clients succeed.
Partner with the UK Commercial teams to design proposals that deliver value and are competitive.
Be responsible for the profitability of work delivered by the data strategy team within your client portfolio across Wavemaker & T&P.
Stay at the forefront of industry trends and technologies, providing thought leadership that sets WPP Media apart.

Requirements

Demonstrated experience in a leadership role within agency, Adtech, Advertising, or a closely related field, with a track record of successful outcomes in a matrixed organisational structure.
A deep understanding of data products, technology, and trends within the advertising and marketing industry, with the ability to articulate complex technical concepts to both technical and non-technical stakeholders.
Proficiency in consultative selling, with the ability to understand client needs, articulate the value proposition of our platform, and tailor solutions to meet those needs effectively.
A relentless focus on customer success, with a passion for delivering exceptional client experiences and driving long-term relationships.
A history of driving revenue and achieving high levels of client satisfaction through strategic decision-making.
The ability to navigate and drive organisational change, guiding stakeholders through the adoption process and overcoming resistance.
Exceptional communication and relationship-building skills, as this role hinges on effective interaction with clients and agency stakeholders.
A strategic mindset that enables you to create a data strategy and vision that delivers growth for our clients.
Experience working in or with clients in the automotive, FMCG or government sectors.
Experience working within large marketing agencies.
Familiarity with the WPP Media or WPP ecosystem.
Individuals must have the right to work in the UK.

Skills

Data Strategy
Open Intelligence
InfoSum
Open Media Studio (OMS) Platform
Agentic AI
Data Governance
Data Ethics
Audience-led media plans
Analytical media plans
Consultative Selling
Customer Focus
Business Acumen
Change Management
Communication Skills
Relationship-building
Strategic Vision

Location

Work Type

Hybrid

Experience Level

Benefits

Competitive medical insurance
Group retirement plans
Vision insurance
Dental insurance
Significant paid time off
Preferential partner discounts
Employee mental health awareness days

About the Company

WPP is the trusted growth partner for the world’s leading brands.
WPP Media is WPP's AI-driven media operating unit, bringing together media, data, and partnerships to deliver creative personalisation at scale.
Connected through WPP Open and powered by Open Intelligence, clients see exactly where, how, and why their media investment is working.

Equal Opportunity

WPP Media is an equal opportunity employer and considers applicants for all positions without discrimination or regard to characteristics.