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About the Role
We are seeking a Director of Performance Marketing to lead and scale Enfuce's digital growth engine. This role involves owning the strategy and execution of programs that generate and accelerate pipeline across enterprise and mid-market segments, encompassing paid media, website performance, organic and AI-driven discovery, database marketing, and full-funnel optimization. It is a strategic and hands-on leadership position where you will lead a growing team, manage significant channel investment, and have the autonomy to test, optimize, and reallocate spend based on commercial performance. You will also ensure Enfuce stays ahead of evolving B2B buying behavior, particularly with the increasing use of LLMs and AI-powered search by enterprise buyers.
Responsibilities
- Own the strategy and execution across digital performance and online channels to generate and nurture marketing-sourced pipeline across enterprise and mid-market segments.
- Lead, mentor, and develop a high-performing performance marketing team.
- Take full ownership of the Enfuce website as a demand engine, covering user experience, conversion rate optimization, SEO, content performance, and analytics.
- Develop Enfuce's approach to the emerging agentic buyer journey, ensuring our digital presence is optimized for both human buyers and AI-driven discovery.
- Own our strategy for visibility, citation, and authority across LLMs, AI search, traditional search, high-intent communities, and relevant category review platforms.
- Lead paid media strategy across search, social, retargeting, programmatic, syndication, and ABM, ensuring investment is focused on channels delivering measurable pipeline and ROI.
- Manage agency partners across paid search, GEO, SEO, and LinkedIn, setting clear briefs, performance targets, and commercial outcomes.
- Own database-driven marketing programs using segmentation, lead nurturing, intent data, and marketing automation to increase engagement and conversion.
- Partner with Marketing Operations to understand funnel performance, pipeline contribution, and marketing ROI, continuously improving conversion throughout the buyer journey.
- Drive experimentation across paid and owned channels, testing new formats, technologies, AI tooling, and approaches to improve performance and efficiency.
Requirements
- 10+ years of B2B marketing experience, including at least 5+ years leading performance marketing or demand generation functions within SaaS, fintech, or another complex enterprise sales environment.
- Proven experience owning and delivering marketing-sourced pipeline targets across enterprise and mid-market segments.
- Deep understanding of performance marketing within long, complex enterprise sales cycles and how to build multi-channel programs that nurture accounts and accelerate opportunities.
- Strong experience owning and optimizing websites as a demand engine across SEO, UX, CRO, analytics, and content performance.
- Demonstrable success scaling paid media across search, social, ABM, and programmatic channels with clear commercial ROI.
- Experience running database marketing programs using segmentation, lead nurturing, intent-driven campaigns, and marketing automation.
- Experience developing AI-ready demand generation strategies and using AI tooling to improve marketing workflows and channel performance.
- An understanding of how buyer research behavior is evolving through LLMs, AI search, and agentic buying journeys, with a willingness to experiment and develop new approaches in this space.
- Strong commercial judgment and the confidence to manage significant marketing investment, challenge existing channel allocation, and make decisions based on performance data.
- A track record of building, mentoring, and developing high-performing marketing teams.
- Experience working in a high-growth or rapidly evolving business environment.
- Fintech or payments experience is beneficial, but strong enterprise performance marketing experience is more important.
Skills
- Performance Marketing
- Demand Generation
- SaaS Marketing
- Fintech Marketing
- Enterprise Sales
- Website Optimization
- SEO
- UX
- CRO
- Analytics
- Content Performance
- Paid Media Strategy
- Search Marketing
- Social Media Marketing
- Retargeting
- Programmatic Advertising
- Syndication
- ABM
- Database Marketing
- Segmentation
- Lead Nurturing
- Intent Data
- Marketing Automation
- AI Marketing
- LLM Optimization
- AI Search Optimization
- Agentic Buyer Journey Strategy
- Team Leadership
- Mentoring
- Budget Management
- Agency Management
Location
- Remote
Work Type
- Remote
- Hybrid
Experience Level
- Director
- 10+ years of B2B marketing experience
- 5+ years leading performance marketing or demand generation functions
Benefits
- High autonomy & ownership
- Access to top-tier talent
- Unlimited growth potential
- Flexible, remote work (up to 30 days)
- Supportive culture
- Comprehensive benefits package
- Fair pay
- Employee stock option program
- Flexible Paid Time Off (up to 5 weeks annual vacation)
- Paid family leave
- Team activity budget
- Company-wide event
- Healthcare (depending on location)
- Pension (depending on location)
- Phone support (depending on location)
- Lunch benefits (depending on location)
- Wellbeing benefits (depending on location)
- Insurance benefits (depending on location)
About the Company
- Founded in 2016, Enfuce is a female-founded and led global payments partner solving payments complexity for ambitious brands, banks, and fintech leaders.
- Enfuce combines deep payments expertise with cloud-native technology to help customers launch and scale with confidence.
- Enfuce is a strategic issuing and licensing partner delivering premium, flexible payment programs across consumer, commercial, and B2B use cases.
- Enfuce designs, launches, and runs card programs supporting debit, credit, prepaid, fleet, and fuel propositions, alongside digital wallets and card scheme connectivity.
- Enfuce combines cloud-native issuing, embedded compliance, and fraud intelligence to deliver velocity with control.
- Its modular technology and in-house expertise enable customers to create tailored payment solutions that are flexible, scalable, and secure.
- As a regulated payments partner, Enfuce holds Electronic Money Institution licenses from both the Finnish Financial Supervisory Authority and the UK Financial Conduct Authority and is a principal member of Visa and Mastercard.
- Its PCI-DSS-certified, cloud-native platform is designed for enterprise-grade reliability and global scalability, with 99.999% platform uptime.
- Enfuce has raised €73.5 million in funding and has received industry recognition including Fintech of the Year and Best ESG Campaign at the 2024 European Fintech Awards.