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About the Role

Leads the planning, messaging, and execution of global CRM email, SMS marketing, and App push campaigns, ensuring strategic alignment with commercial objectives and high standards across all sales channels.

Responsibilities

• Own the CRM Campaign calendar, aligning communications to key business moments.
• Partner with Marketing, Creative, Client Strategy, and Specialist teams to plan, develop, and execute campaign strategy and messaging.
• Lead audience targeting and segmentation strategy for campaigns.
• Develop and refine subject lines, messaging hierarchy, and calls to action across Email and SMS.
• Manage the end-to-end email campaign process, including briefing, writing, approvals, and deployment.
• Collaborate with internal teams to ensure landing pages, tracking, and campaign links are aligned and functional.
• Set up, proof, test, and deploy CRM campaigns across channels.
• Monitor campaign performance and deliver actionable insights and recommendations.
• Collaborate with Product, Data, and Technology teams to ensure data integrity and system integrations support initiatives.
• Maintain campaign documentation, calendars, and reporting frameworks.
• Liaise with Copyright to ensure all imagery and content are approved for use.
• Support cross-channel marketing initiatives as needed.

Requirements

• Significant email marketing experience.
• Proficiency with Hub Spot, Microsoft Office Suite, particularly Outlook and Excel.
• Strong verbal and written communication skills.
• Excellent time management skills with the ability to work under pressure and prioritize.
• Strong marketing copywriting skills.
• Knowledge of current email marketing best practices and trends.
• Sharp eye for details and creative problem-solving ability.
• Experience producing email campaigns and/or other digital marketing creative.
• Ability to communicate in a professional manner with a wide variety of people.
• Meticulous attention to detail.
• Ability to work individually on own initiative and as part of a team.
• Ability to deal effectively and efficiently with multiple tasks.
• Proactive with excellent organization skills.
• Ability to work professionally and collaboratively with all other areas within the business.
• Ability to handle confidential information discreetly and responsibly.
• Ability to learn internal programs, systems and software.

Skills

• Email marketing
• SMS marketing
• App push campaigns
• Hub Spot
• Microsoft Office Suite
• Outlook
• Excel
• SQL (a plus)
• HTML markup (a plus)
• Mobile app push notifications (preferred)
• Web analytics (Google Analytics 4) (a plus)
• CRM systems (a plus)
• Customer management systems (a plus)

Location

• 30 Berkeley Square, London

Work Type

• Primarily remotely (subject to company policy)

Experience Level

• Experience with email marketing or other digital marketing production is required.

Education Level

• B.A. in Marketing and Communications, Media Studies, Art History or English is recommended.