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About the Role

Collaborate with regional and local teams to maximize brand and product visibility on digital shelves in the B2B Retail eCommerce platforms. Support the organization to reach millions of children and adults through an experimental and learning attitude.

Responsibilities

• Set up and refine product pages and brand stores to boost visibility and engagement.
• Optimize product titles and descriptions for search engines.
• Design online brand campaigns and landing pages, supervised by Retail Marketing Manager.
• Plan and execute media activations, supervised by Retail Marketing Manager.
• Adapt content for different languages and customer needs.
• Work with creative teams to ensure content quality.
• Use analytics to inform strategy and drive improvements.
• Collaborate with sales and marketing to align brand strategies.
• Maintain consistent brand delivery in the APAC region.
• Lead the holistic digital merchandising in the eCommerce from planning campaigns supervised by eCommerce Retail Marketing Manager to designing Brand pages, setting up Product Detail Pages, day to day optimizations and test&learn initiatives.

Requirements

• Minimum Bachelor’s degree in Business, Marketing, Analytics or related field (or equivalent commercial experience).
• 3+ years experience in the eCommerce digital merchandising, retail marketing or related field.
• Experience from consumer packaged goods and/or children’s category strongly preferred.
• Working knowledge of eCommerce sites and retail marketing tools/landscape.
• Ability to partner with cross functional teams including but not limited to sales, brand marketing & analytics, in order to tackle complex problems and deliver results.
• Strong written and verbal communication skills; able to present data in an organized manner.
• Language Fluency in both written and Japanese and English.

Skills

• Digital merchandising
• Retail marketing
• Content optimization
• SEO enhancement
• Campaign leadership
• Retail media
• Localization
• Creative collaboration
• Performance analysis
• Team coordination
• Regional consistency
• Digital/eCommerce expertise

Location

• APAC region

Work Type

• Hybrid work policy means an average of 3 days per week in the office.

Experience Level

• 3+ years experience

Education Level

• Bachelor’s degree in Business, Marketing, Analytics or related field (or equivalent commercial experience)

Benefits

• Family Care Leave
• Insurances – All colleagues are covered by our life and disability insurance.
• Wellbeing - Resources and benefits to nurture physical and mental wellbeing along with opportunities to build community and inspire creativity.
• Colleague Discount
• Bonus scheme

About the Company

• Children are our role models. Their curiosity, creativity and imagination inspire everything we do. We strive to create a diverse, dynamic and inclusive culture of play at the LEGO Group, where everyone feels safe, valued and they belong.
• The LEGO Group is fully committed to Children’s Rights and Child Wellbeing across the globe.

Equal Opportunity

• The LEGO Group is highly committed to equal employment opportunity and equal pay and seeks to encourage applicants from all backgrounds (eg. sex, gender identity or expression, race/ethnicity, national origin, sexual orientation, disability, age and religion) to apply for roles in our team.
• Candidates offered positions with high engagement with children are required to take part in Child Safeguarding Background Screening, as a condition of the offer.