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About the Role

We are seeking an experienced and commercially minded Paid Media Manager to lead the planning, activation, optimisation, and reporting of integrated paid media campaigns across the UK and Germany. This role involves driving best-in-class media execution across various channels and collaborating with internal and external teams to deliver data-driven campaigns that enhance brand awareness, engagement, and commercial performance.

Responsibilities

Support the development and execution of monthly, quarterly, and annual media plans across the UK and Germany.
Lead agency briefing across paid social, TV, streaming, OOH, display, programmatic, paid search, and affiliate channels.
Coordinate end-to-end campaign activation, ensuring campaigns launch on time, within budget, and aligned to business objectives.
Develop measurement frameworks, KPIs, attribution models, and reporting processes to evaluate campaign effectiveness.
Lead creative briefing and asset planning with internal and external stakeholders to ensure channel and audience relevance.
Manage affiliate marketing activity across platforms including TikTok Shop and Rakuten.
Partner with agencies to deliver weekly, monthly, and quarterly performance reporting and post-campaign analysis.
Drive a continuous test-and-learn agenda across creatives, audiences, channels, and formats.
Support budget management processes including forecasting, accrual tracking, and financial reporting.

Requirements

5–8 years’ experience within Paid Media, Performance Marketing, or Integrated Media Planning roles.
Strong cross-channel media planning and activation experience across digital and offline channels.
Experience managing agency relationships and integrated campaign delivery.
Strong understanding of performance reporting, attribution, and campaign optimisation.
Experience within beauty, retail, fashion, e-commerce, or consumer brands preferred.
Excellent stakeholder management, organisation, and communication skills.
Commercially minded with a data-driven and results-oriented approach.
Comfortable operating within a fast-paced and collaborative environment.

Skills

Paid Media
Performance Marketing
Integrated Media Planning
Cross-channel media planning
Agency relationship management
Campaign optimisation
Performance reporting
Attribution modelling
Stakeholder management
Communication skills
Data-driven approach
Results-oriented approach
Paid social
TV advertising
Streaming advertising
OOH advertising
Display advertising
Programmatic advertising
Paid search
Affiliate marketing
TikTok Shop
Rakuten

Experience Level

5-8 years

Salary/Compensations

£0 - £0