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About the Role
Xsolla is seeking an experienced Regional Marketing Leader for Japan to own and lead the marketing strategy, budget, and execution for the Japanese market. This senior leadership role requires a strategic thinker, builder, and hands-on operator to shape Xsolla's perception, drive adoption, and represent the market's voice within a global organization.
Responsibilities
- Create and drive the Japan marketing strategy end-to-end, aligned with global priorities and local objectives.
- Build, lead, and mentor the marketing team in Japan, establishing necessary capabilities and operating rhythms.
- Build and operate the marketing budget, including planning, allocation, vendor management, and performance measurement.
- Partner closely with Japan Country Manager, GTM/BD leadership, and other marketing functions to deliver integrated programs.
- Translate and localize global B2B narratives, product launches, and brand strategy into Japan-relevant campaigns and materials.
- Serve as the senior Japan voice for marketing internally and externally, influencing global strategy.
- Build and maintain executive-level relationships with key Japanese publishers, developers, and industry bodies.
- Represent Xsolla at major industry events and oversee the company's presence and thought leadership in the local market.
- Establish and continuously improve marketing operating rhythms in Japan.
Requirements
- 12+ years of marketing experience, including 7+ years in B2B marketing leadership roles.
- Proven track record building and leading a marketing function from the ground up in Japan or similar complex markets.
- Strong understanding of enterprise buying dynamics in Japan and Asia.
- Demonstrated ability to operate at both strategic and executional levels.
- Experience leading and influencing in a matrixed organization.
- Excellent communicator with executive presence.
- Business-level (or native-level) Japanese and native-level English proficiency.
- Strong stakeholder management and influence skills.
- Experience managing marketing budgets, agencies, vendors, major industry events, and field/demand generation programs.
- Strong external network and credibility within the Japan gaming, technology, or platform industry.
Skills
- Brand strategy
- Demand generation
- Field marketing
- Content marketing
- Customer marketing
- Developer marketing
- Partner marketing
- Team leadership
- Budget management
- Cross-functional program delivery
- Stakeholder management
- Executive communication
- Influence
- External networking
Location
- Japan
Work Type
- Full-time
Experience Level
- Senior leadership
- 12+ years of marketing experience
- 7+ years in B2B marketing leadership
About the Company
- Xsolla is a global video game commerce company.
- Xsolla is committed to protecting your personal information and respecting your privacy.
- Xsolla may use artificial intelligence (AI) tools to support parts of the hiring process.