Impress employers and recruiters.
Choose from hundreds of resume examples.

Impress employers and recruiters.
Choose from hundreds of resume examples.

Target Resume Now

About the Role

The Global Director of Strategy and Planning will be the strategic architect and visionary leader behind a fast-growing global brand. This individual will define, articulate, and champion the brand’s strategic vision — helping the brand achieve its ambitious growth objectives while, more importantly, defining what comes next. The role requires translating complex insights and business objectives into clear, inspiring narratives that drive creativity, consistency, and performance. Acting as both a strategic leader and a trusted client partner, you will oversee the future of the global brand strategy. You will ensure that every initiative is rooted in insight, guided by purpose, and measured by impact. You will constantly look to drive the brand forwards, challenging the status quo through informed insights and ideas.

Responsibilities

• Own and articulate the global brand vision, ensuring it remains clear, differentiated, and culturally relevant across markets.
• Continually look to drive the brand forwards, ensuring we constantly innovate and evolve while maintaining brand equity.
• Synthesize, simplify, and storytell complex strategic and business information into compelling, actionable direction for clients and internal teams.
• Champion the adoption of AI tools and platforms to accelerate strategic development.
• Define measurable strategic KPIs aligned with business outcomes and marketing performance.
• Ensure strategic focus and priorities are clear.
• Drive data-driven decision making to help prioritise and focus initiatives based on insights.
• Be the voice of the consumer in the business.
• Partner with the insights team to fully understand the business, performance, and consumer behaviours.
• Leverage AI-powered synthetic audiences and Large Marketing Models to unlock consumer understanding at speed and scale.
• Act as a senior strategic partner to the client’s global leadership team, providing thought leadership and counsel at the highest level.
• Build deep, trusted relationships across client and agency leadership to enable alignment, collaboration, and innovation.
• Work closely with strategic and account leadership to ensure the vision is actionable and translated into day-to-day project strategies for global, regional, and local teams.
• Be the champion of strategic innovation — exploring new ways to drive brand growth through creativity, data, and cultural intelligence.
• Lead thought leadership initiatives to position the brand at the forefront of industry, and beyond, thinking.
• Drive experimentation with emerging channels, technologies, and methodologies to inspire next-generation marketing strategy.

Requirements

• 20+ years of strategic experience in marketing, advertising, or communications, ideally within a global agency network.
• Proven experience leading global brand strategy for large, complex, multinational clients.
• Deep understanding of brand building, consumer insights, cultural trends, and integrated marketing planning.
• Strong commercial acumen and the ability to connect strategic vision to tangible business outcomes.
• Track record of leading and inspiring diverse global teams, balancing strategic direction with creative collaboration.
• Exceptional communicator and storyteller.
• Experience working within or alongside trade, category, and shopper marketing functions is highly advantageous.
• Comfortable operating in fast-paced, matrixed global environments with multiple stakeholders.
• Able to define and inspire long-term brand direction and purpose.
• Brings together diverse markets, disciplines, and perspectives under one coherent brand strategy.
• Builds trusted relationships across teams, geographies, and organisations.
• Constantly seeks new and better ways to deliver strategic and creative excellence.
• Develops talent and fosters a culture of curiosity, creativity, and continuous improvement.

Skills

• AI tools and platforms
• Synthetic audience testing
• AI-powered insight generation
• Data collaboration technologies
• Brand building
• Consumer insights
• Cultural trends
• Integrated marketing planning
• Commercial acumen
• Strategic vision
• Team leadership
• Creative collaboration
• Communication
• Storytelling
• Strategic innovation
• Data analysis
• Cultural intelligence
• Emerging channels
• Emerging technologies
• Marketing strategy

Location

• London

Work Type

• Hybrid

Experience Level

• 20+ years

About the Company

• VML, part of WPP, is a leading creative company that combines brand experience, customer experience, and commerce, creating connected brands to drive growth.
• VML is celebrated for its innovative and human first, award-winning work for blue chip client partners including AstraZeneca, Colgate-Palmolive, Dell, Ford, Microsoft, Nestlé, The Coca-Cola Company, and Wendy's.
• The agency is recognized by the Forrester Wave™ Reports, as a Leader among Marketing Creative and Content Service Providers, Commerce Services, Global Digital Experience Services, Global Marketing Services and, most recently, Marketing Measurement & Optimization.
• VML’s specialist health network, VML Health, is one of the world’s largest and most awarded health agencies.
• VML’s global network is powered by 26,000 talented people across 55+ markets, with principal offices in Kansas City, New York, Detroit, London, São Paulo, Shanghai, Singapore, and Sydney.
• WPP is the trusted growth partner for the world’s leading brands.
• We unite cutting-edge media intelligence and data solutions, world-class creativity, next-generation production, transformative enterprise solutions and expert strategic counsel in a single company – powered by exceptional talent and our agentic marketing platform, WPP Open, to help our clients navigate change, capture opportunity and deliver transformational growth.
• For more information, visit WPP.com.

Equal Opportunity

• WPP (VML) is an equal opportunity employer and considers applicants for all positions without discrimination or regard to characteristics.
• We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers.