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About the Role
As a Product Marketing Manager at Smartcat, you will be a foundational member of a lean, high-leverage Product Marketing function during a pivotal moment. You will partner closely with Product, Engineering, Sales, and Customer Success to understand customers and their use cases, translating insights into sharp messaging, compelling launches, and content. This role requires fluency in working with AI tools daily, as Smartcat is an AI-native company and this is an AI-native role.
Responsibilities
- Partner closely with Smartcat's product teams to inform product development, target audience, and positioning, grounded in research.
- Own and evolve Smartcat's go-to-market narrative and messaging during the company's shift to an enterprise agentic AI platform.
- Conduct market and competitive research, gather sales and CS feedback, and engage with customers to understand buyer personas.
- Create sales enablement materials, demos, battlecards, and objection-handling content, iterating based on feedback.
- Develop processes to capture and promote customer use cases and success stories.
- Own product launches end-to-end, coordinating cross-functional stakeholders and measuring outcomes.
- Collaborate with Content Marketing, Demand Generation, and Customer Marketing to reach target audiences and drive adoption.
- Utilize AI tools natively in daily workflows for research, content drafting, competitive tracking, and launch planning.
Requirements
- 5+ years of experience in product marketing or a closely adjacent role (marketing, sales, customer success, consulting, or product management) with significant product marketing exposure, ideally in B2B SaaS.
- Demonstrated AI-native fluency, using AI tools as a core part of your workflow.
- Genuine interest in and experience with AI/agentic products, with the ability to speak credibly about AI's impact on enterprise software.
- Ability to translate product complexity into compelling, customer-centric messaging for enterprise buyers.
- Proven track record of partnering closely with product and go-to-market teams, driving alignment cross-functionally.
- Strong verbal, written, visual/presentation, and demo skills.
- A blend of creative and analytical thinking, with the ability to synthesize research into actionable recommendations.
- Excellent organizational skills and a bias to action, managing multiple projects in a fast-moving environment.
- Comfort with ambiguity and contributing to the development of the product marketing function.
Skills
- Product Marketing
- B2B SaaS
- AI Tools
- LLMs
- AI Research
- AI Writing
- AI Analysis
- Agentic Products
- Enterprise Software
- Messaging
- Go-to-Market Strategy
- Sales Enablement
- Product Launches
- Content Marketing
- Demand Generation
- Customer Marketing
- Market Research
- Competitive Analysis
- Cross-functional Collaboration
- Verbal Communication
- Written Communication
- Presentation Skills
- Demo Skills
- Creative Thinking
- Analytical Thinking
- Organizational Skills
- Project Management
Location
- New York
- London
- Lisbon
- Costa Rica
- Serbia
- Armenia
- Georgia
- Spain
- Remote-friendly
Work Type
- Remote
- Hybrid
Experience Level
- 5+ years of experience
About the Company
- Smartcat is building the future of work with Agentic AI, enabling enterprises to create high-performing hybrid workforces of humans and AI agents.
- The platform combines generative AI, human-in-the-loop workflows, and an Enterprise Skill Graph.
- Over 1,000 companies, including 20% of the Fortune 500, rely on Smartcat for global business.
- As a Series C company with high growth, Smartcat is scaling fast and investing in its team.
- Smartcat operates with a hub-and-spoke model across 30+ countries, with most roles being remote-friendly.
- The company is AI-native, using AI across all organizational areas and encouraging employees to manage their own AI Agents.
- Smartcat is reshaping the $100B multilingual content industry with an AI-powered platform.
- The company is transitioning from a post-Series C startup to exceeding $100M in ARR and $1B in valuation, with 130% YoY growth.
- Smartcat fosters a culture of respect, diversity, and high performance, encouraging team members to be their authentic selves and standing against discrimination.
Equal Opportunity
- Smartcat is committed to building a culture that highlights respect and appreciation for each individual's unique background and perspective, while maintaining a strong focus on results and engagement.
- We believe in welcoming everyone and fostering an inclusive environment where team members can be their authentic selves at work.
- Our commitment to inclusion is steadfast, and we stand firmly against discrimination and harassment.