Impress employers and recruiters.
Choose from hundreds of resume examples.

Target Resume Now

About the Role

As a CRM & Marketing Operations Manager, you will optimize our CRM ecosystem, customer data, and marketing operations to support patient recruitment and engagement. You will develop audience segmentation strategies, optimize multi-channel campaigns, and drive data-informed decision-making to maximize marketing performance. This role is ideal for someone who enjoys combining data, technology, and marketing to deliver personalized customer experiences while ensuring high standards of data quality, governance, and regulatory compliance.

Responsibilities

Owning and optimizing the CRM platform and customer database, ensuring data quality, governance, and compliance.
Developing and managing audience segmentation strategies to support CRM initiatives and multi-channel marketing campaigns.
Planning, executing, and optimizing email, SMS, and digital marketing campaigns to drive patient recruitment and engagement.
Designing and maintaining automated customer journeys, lifecycle campaigns, and personalized communication strategies.
Monitoring campaign performance, database health, and marketing KPIs, providing actionable insights to improve efficiency and ROI.
Ensuring CRM and marketing activities comply with applicable privacy, healthcare, and marketing regulations.
Collaborating closely with Marketing, Patient Recruitment, Analytics, IT, Compliance, and external partners to continuously improve marketing technologies and campaign performance.

Requirements

Bachelor's degree in Marketing, Business, Information Systems, Healthcare Administration, or a related field.
5+ years of experience in CRM, marketing operations, customer database management, or a similar role.
Experience managing customer databases, audience segmentation, marketing automation, and email and SMS campaigns.
Strong understanding of digital and performance marketing, including campaign optimization, attribution, and conversion measurement.
Strong analytical skills with experience using reporting and marketing analytics tools to support data-driven decision-making.
Experience working with CRM, marketing automation, analytics, and advertising platforms such as HubSpot, Braze, Twilio, Google Analytics 4, Meta Ads, Google Ads, Tableau, Power BI, or similar tools.
Experience working with U.S. digital marketing campaigns and a good understanding of U.S. consumer behavior, advertising platforms, and market-specific regulations.
Excellent communication, project management, and stakeholder management skills.
Experience working in regulated industries such as healthcare or life sciences, with knowledge of data privacy and compliance requirements, is a strong advantage.
Excellent written and spoken English skills.

Skills

CRM
Marketing Operations
Customer Database Management
Audience Segmentation
Marketing Automation
Email Campaigns
SMS Campaigns
Digital Marketing
Performance Marketing
Campaign Optimization
Attribution
Conversion Measurement
Analytical Skills
Reporting Tools
Marketing Analytics Tools
HubSpot
Braze
Twilio
Google Analytics 4
Meta Ads
Google Ads
Tableau
Power BI
Data Privacy
Compliance
Communication Skills
Project Management
Stakeholder Management

Location

Berlin
Hamburg
Cape Town
UK
Serbia

Work Type

Full-time
Unlimited
Flexible working hours
Mobile working

Experience Level

5+ years of experience

Education Level

Bachelor's degree in Marketing, Business, Information Systems, Healthcare Administration, or a related field.

Benefits

Professional and personal development opportunities
Personal development budget
Flexible working hours
Mobile working
Regular team events
Open feedback culture

About the Company

Clariness impacts healthcare by accelerating medical innovation through improved access to clinical trials, potentially bringing needed treatments to patients faster.
A varied and exciting job with a lot of personal responsibility in an international company, where you can develop and expand your skills.
A supportive and open company culture, providing the opportunity to collaborate with a diverse and professional team.

Equal Opportunity

At Clariness, we are proud to be an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees, regardless of race, religion, gender, sexual orientation, national origin, disability or age.