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About the Role
Theobald Software is seeking a Marketing Manager to drive inbound leads and field marketing initiatives for the Americas region. This role offers a career-defining opportunity to work with large global companies in a growing international market.
Responsibilities
- Own US pipeline generation.
- Plan inbound and outbound campaigns and channels with Sales to meet targets.
- Manage the US marketing budget.
- Develop and execute US market-specific campaigns.
- Provide US-specific input into global campaigns.
- Nurture leads in collaboration with the sales team.
- Create content for various communication channels.
- Monitor and analyze key performance indicators to optimize strategies.
- Own events, including webinars and trade shows, from topic shaping to follow-up.
- Work with Partner Management on joint go-to-market campaigns with strategic partners.
- Ensure alignment with the EMEA Marketing team and adapt initiatives for the Americas market.
- Represent the Americas perspective within the global marketing team.
Requirements
- 3+ years of experience in B2B marketing within the enterprise software industry.
- Demonstrable pipeline track record with ability to discuss campaign costs and results.
- Deep experience with US-specific lead generation campaigns.
- Understanding of or experience in partner go-to-market campaign planning and collaboration.
- Flexibility to work with a global marketing team across different time zones.
- Ability to travel to events and HQ in Germany.
Skills
- Hands-on fluency with marketing automation and CRM (Hubspot & Microsoft Dynamics 365).
- Collaboration skills.
Location
- Seattle
Work Type
- Hybrid
Experience Level
- 3+ years
Education Level
- Bachelor’s degree
Benefits
- Competitive benefits package
- 401K matching
- Dental & Medical insurance
- Flexible schedule
- Paid time off
About the Company
- Theobald Software is a global leader in SAP integration solutions.
- We help over 1,700 organizations worldwide connect their enterprise solutions with SAP systems.
- We value customer focus, innovation, teamwork, work/life balance, individual creativity, and responsibility.