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About the Role

Brand strategy is a discipline within Lippincott's Strategy practice, focusing on defining a company's core values and their relevance to customers. As an Associate, you will analyze complex inputs, develop hypotheses, manage workstreams, and collaborate with design and experience teams to create cohesive strategic solutions. This role offers the opportunity to build broad expertise across all facets of brand strategy and begin managing junior team members.

Responsibilities

Distill insight from diverse inputs to frame the situation and identify early brand opportunities
Manage day-to-day workplans, adapting as client needs shift
Shape the development and flow of client presentations
Partner with designers and experience strategists to build multi-disciplinary solutions
Guide and develop junior team members
Serve as a key point of contact for clients and stakeholders on your workstream
Present to internal case teams and external clients, and facilitate workshops
Conduct in-depth interviews with client leadership and other stakeholders

Requirements

At least 5 years of full-time experience in strategy consulting or a consulting environment, with a focus on brand strategy and/or business strategy
Willingness to push thinking beyond brand into experience and marketing
Ability to connect deep business understanding to brand implications
Comfort with ambiguity and a structured approach to open-ended problems
Appetite for new industries, new challenges, and continuous discovery and exploration
Openness to travel as needed
Desire to build and learn side-by-side with your teams

Skills

Brand strategy
Business strategy
Writing
Communication
Interpersonal skills
PowerPoint
Brand
Experience
Marketing
Business understanding
Problem-solving

Location

Remote
Onsite

Work Type

Hybrid

Experience Level

Associate

Education Level

MBA is welcome but not necessary

Salary/Compensations

$115,000 - $150,000

Benefits

Health benefits
401K savings
Employee assistance programs
Performance-based incentives

About the Company

Lippincott is a global brand, marketing, and experience consultancy that helps ambitious leaders find solutions to their toughest challenges, creating brands and ideas that generate lasting business value.
Lippincott is part of Oliver Wyman, bringing management consultancy's strategic rigor with creativity.
Lippincott promotes a culture of collaboration and performance through core values: Demanding better, Wide open, and Yes, and!
Lippincott seeks to foster an inspiring culture of rigorous creativity by embracing diversity and inclusion.
Marsh is a global leader in risk, reinsurance and capital, people and investments, and management consulting, advising clients in 130 countries.
Marsh has annual revenue of over $27 billion and more than 95,000 colleagues.
Marsh helps build the confidence to thrive through the power of perspective.

Equal Opportunity

Lippincott is an Equal Opportunity Employer. All employment decisions at Lippincott are based on business needs, job requirements and individual qualifications without regard to race, national origin, age, religion or belief, sex, sexual orientation, gender identity, veteran or disability status or any other status protected by the laws or regulations in locations where we operate.
Marsh is committed to embracing a diverse, inclusive and flexible work environment.
Marsh aims to attract and retain the best people and embrace diversity of age background, disability, ethnic origin, family duties, gender orientation or expression, marital status, nationality, parental status, personal or social status, political affiliation, race, religion and beliefs, sex/gender, sexual orientation or expression, skin color, veteran status (including protected veterans), or any other characteristic protected by applicable law.