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About the Role

The Marketing & Business Development (M&BD) Management and Strategy role is a key contributor and implementation partner to the Chief Marketing Officer (CMO), responsible for the day-to-day operations of the M&BD function. This role advances strategic initiatives, drives talent and culture, orchestrates cross-functional workstreams, and plans engagement with firm management and peer business leaders.

Responsibilities

• Support the development and implementation of the Marketing & BD 2028 strategy.
• Develop and maintain strategic roadmaps, ensuring alignment with business objectives.
• Identify areas to improve collaboration and team integration.
• Model cohesive, “Firm-first” thinking and behaviour.
• Collaborate with Strategy teams around the overall W&C business strategy.
• Coordinate activities across teams and stakeholders to support project delivery.
• Evaluate and structure operational rhythms, team meeting routines, and project documentation.
• Support initiatives to optimize workflows and processes.
• Support the strategic planning and delivery of firm-sponsored events and sponsorships.
• Lead key relationships with major legal industry organizations such as IBA and marketing industry organizations such as ANA.
• Support the CMO in defining performance expectations for the Marketing & BD team.
• Identify and address training and development needs within the team.
• Facilitate regular team meetings.
• Support talent acquisition, onboarding, team culture, and retention initiatives.
• Own and develop the messaging and channels for functional communications.
• Develop materials, talking points, and other preparation materials for the CMO’s meetings.
• Propose and implement improvements to broaden communications and connectivity to other business services functions.
• Structure opportunities for broad involvement, participation, and feedback across the function.
• Serve as a liaison between the Marketing & BD teams and other business services units.
• Coordinate and drive cross-functional initiatives and workstreams.
• Champion ongoing connectivity and information-sharing across functions.
• Maintain close relationships with the Office of the Chair team, the Regional COOs, and peer roles.
• Support budget planning and tracking activities.
• Partner with the Data & Analytics team to track and analyze marketing and BD expenditures.
• Partner with Finance and the expense management committee to support improvements in spend management.
• Partner closely with the Data & Analytics team around the dashboard of KPIs.
• Prepare and coordinate regular reports for senior leadership.
• Support a culture of data and measurement across the senior Marketing & BD team.

Requirements

• Bachelor’s degree and approximately 8 years of relevant experience in chief of staff/C-suite operating roles, marketing and business development, and/or talent management and communications.
• Experience delivering and managing strategic and operational activities within a professional services environment.
• Experience or strong familiarity with functional Marketing & BD disciplines.
• Proven experience leading projects and coordinating cross-functional teams.
• Demonstrated ability to identify and implement process improvements.
• Strong commercial awareness and understanding of market and client dynamics.
• Strong analytical, problem-solving, and judgment skills.
• Excellent communication and stakeholder-management skills.

Skills

• Strategic Planning
• Operational Management
• Team Leadership
• Communications
• Cross-Functional Collaboration
• Budget Management
• Performance Measurement
• Stakeholder Management

Experience Level

• 8 years of relevant experience

Education Level

• Bachelor’s degree

Salary/Compensations

• $188,000-$282,000

Benefits

• Medical insurance
• Dental insurance
• Vision insurance
• Life coverage
• Disability coverage
• 401(k) retirement savings
• Vacation time
• Leave programs (including parental leave)
• Performance bonus eligible

About the Company

• Our Business Development & Marketing team plays a critical role in enhancing the Firm’s reputation, expanding its client base and driving revenue growth.
• This team develops and implements strategic marketing plans to promote the Firm’s legal services, leveraging digital and traditional marketing channels to reach target audiences.
• They conduct market research to identify industry trends and client needs, positioning the Firm competitively within the legal marketplace.
• The team also manages client relationships, orchestrates business development initiatives, and seeks opportunities for partnerships and networking.
• Through compelling content creation, event planning and public relations efforts, they ensure that the Firm maintains a strong market presence and continues to attract and retain clients.

Equal Opportunity

• White & Case is an Equal Employment Opportunity (EEO) employer and is committed to creating a fair workplace.
• It is our Firm’s policy to recruit, employ, train, compensate and promote without regard to race, color, religion, creed, national origin, age, gender, sexual orientation, marital status, military or veteran status, disability, genetic information, or any other category protected by applicable law.
• Applicants who are interested in applying for a position and require an accommodation during the process should contact talent.acquisition@whitecase.com.