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About the Role

The Performance Lead is a critical leadership role accountable for leading performance-led implementation planning, activation, optimisation, and measurement across the Suncorp portfolio. You will ensure every dollar of performance investment is directly connected to measurable business outcomes, policy growth, portfolio priorities, and long-term customer value.

Responsibilities

• Act as the senior performance media advisor across the Suncorp portfolio, providing strategic direction on Search and broader performance channels.
• Build deep partnerships with the Suncorp Performance team to ensure media, customer experience (CX), conversion rate optimisation (CRO), and digital priorities work as one integrated system.
• Translate complex performance data and industry developments into clear, actionable business recommendations for senior clients.
• Champion a portfolio-first approach that balances brand growth, performance outcomes, and commercial objectives across all Suncorp brands.
• Ensure performance recommendations are aligned to Suncorp's objectives, budget priorities, and future growth ambitions.
• Provide ongoing proactive recommendations that improve campaign effectiveness, efficiency, and competitive advantage.
• Own and elevate the performance media product across Search, Social, Programmatic, emerging AI-driven channels, and future performance capabilities.
• Partner closely with the Head of I&A to ensure performance media is fully integrated into Open Era's omnichannel planning, activation, reporting, and optimisation frameworks.
• Drive collaboration between Search specialists and omnichannel activation teams to reduce silos and increase effectiveness.
• Act as a pioneer for the future of Search, AI-powered discovery, automation, and agentic marketing solutions.
• Direct experimentation frameworks, innovation programs, and test-and-learn initiatives across performance channels.
• Identify opportunities to leverage Open Media Studio, AI, and automation to improve performance outcomes and operational efficiency.
• Build senior publisher and platform relationships to bring first-to-market insights and creative solutions to the portfolio.
• Lead, coach, and inspire a high-performing performance team that consistently delivers world-class work.
• Create an environment where people have clarity on expectations, development pathways, and performance standards.
• Actively build capability across strategic thinking, performance craft, data literacy, client leadership, and commercial acumen.
• Attract, retain, and develop future performance leaders, establishing clear succession plans and capability roadmaps.
• Partner with the People Team to resolve team disputes, ensuring a safe, supportive, and productive team environment.
• Establish Open Era and Suncorp as market leaders in performance media, search innovation, and AI-enabled marketing.
• Drive the development of industry thought leadership, case studies, awards entries, and strategic POVs.
• Act as a recognised spokesperson internally and externally on performance media trends and opportunities.
• Identify opportunities to grow client outcomes and expand WPP Media’s service footprints across performance, digital, and transformation.

Requirements

• You are a senior performance leader who can move confidently between high-level strategy, technical execution, deep data analytics, people leadership, and client influence.
• You are commercially minded, technically fluent, and collaborative.
• You know that great performance media is not just about channel efficiency; it is about connecting media, data, digital experience, customer behaviour, and business outcomes.
• You challenge status-quos because you care about the work.
• You can lead technical specialists while seamlessly integrating into a broader, multi-discipline leadership team.
• You are comfortable operating in ambiguity but excel at creating structure for others.
• You feel empowered to bring your authentic self to work and contribute to great teamwork, knowing your individual ideas and thoughts are valued.
• You are an exceptional presenter with outstanding analytical and problem-solving skills.
• You possess the patience to examine deep technical details and translate them into simple, creative client solutions.
• You are collaborative and astute—able to build trust and respect within a matrixed network and capable of influencing senior stakeholders through persuasion and clear leadership.

Skills

• Performance Media
• Search
• Social
• Programmatic
• AI-driven channels
• Omnichannel Planning
• Agentic Marketing
• Data Analytics
• Client Advisory
• Strategic Leadership
• Customer Experience (CX)
• Conversion Rate Optimisation (CRO)
• Digital Priorities
• Experimentation Frameworks
• AI Platforms
• People Leadership
• Thought Leadership
• Commercial Acumen

Location

• Australia

Work Type

• Full-time

Experience Level

• Senior

Benefits

• Tap into global WPP Media & WPP networks for passion pursuit, network growth, and cutting-edge learning.
• Access to various employee resource groups.
• Frequent in-office events showcasing team wins, sharing thought leadership, and celebrating holidays and milestone events.

About the Company

• WPP is the trusted growth partner for the world’s leading brands, helping clients navigate change, capture opportunity, and deliver transformational growth.
• WPP Media is WPP's AI-driven media operating unit, bringing together media, data, and partnerships to deliver creative personalisation at scale.
• Open Era is a world-class, bespoke partnership between WPP Media and Suncorp, one of Australia’s largest and most iconic insurance groups.
• This custom agency model brings together the best minds, tools, and technologies to shape the next chapter of growth—powered by openness, intelligence, and orchestration.
• We flex with Suncorp’s diverse brand portfolio, including household names like AAMI, GIO, Suncorp, Shannons, Apia, and Vero.

Equal Opportunity

• WPP Media is an equal opportunity employer and considers applicants for all positions without discrimination or regard to characteristics.
• We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers.