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About the Role
You will be part of a newly established marketing team, actively shaping processes, structures, and work methods. We are looking for individuals who take responsibility, act pragmatically, and drive initiatives independently.
Responsibilities
- Responsibility for fan and customer communication throughout the entire lifecycle
- Planning and management of newsletters, automations, and CRM campaigns
- Target group segmentation and data-based personalization of communication
- Development of measures for customer retention, reactivation, and conversion
- Analysis of relevant CRM key figures and derivation of optimizations
- Further development of customer journeys and automation sequences
- Close collaboration with Marketing, Ticketing, Merchandising, and Membership departments
Requirements
- Experience in CRM, email, or dialogue marketing
- Understanding of data-driven marketing and customer journeys
- Analytical mindset and affinity for key figures
- Structured, conscientious, and independent way of working
- Experience with CRM or marketing automation systems
- Ideally, knowledge of Klaviyo
- Interest in AI, personalization, and automation
- Experience in the sports or football environment is an advantage
Skills
- CRM
- Email marketing
- Dialogue marketing
- Data-driven marketing
- Customer journeys
- Analytical thinking
- Marketing automation systems
- Klaviyo
- AI
- Personalization
- Automation
Location
- Berlin
Work Type
- Full-time
Experience Level
- Professional
Benefits
- Exciting workplace in the most beautiful stadium in the world
- Access to our home games
- Fair compensation and company pension plan
- Subsidized company ticket for BVG
- Daily free lunch
- Discounts in the fan shop and Corporate Benefits
About the Company
- With over 70,000 members, 1. FC Union Berlin is one of the largest football clubs in Germany.
- The professional men's and women's teams play in the 1. Bundesliga.
- The Stadion an der Alten Försterei is set to accommodate more than 34,000 spectators in the future.