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About the Role
This role is a key client-facing position responsible for ensuring communications strategies are effectively converted into plans, leading their development and implementation, and contributing to agency growth through training and new business pitches.
Responsibilities
- Accountable for media plan output timeliness, accuracy, and overall excellence.
- Participate and help lead strategic media planning/execution and serve as a resource for direct reports & junior staff.
- Utilize resources (syndicated, proprietary, analyst data) to guide client’s marketing goals and apply to strategic recommendations.
- Work closely with activation department leads to outline appropriate processes and timelines for flawless execution.
- Understand and adopt new techniques and technologies relevant to clients’ media strategies.
- Provide insight and input into existing and emerging media opportunities.
- Build and maintain trusting, collaborative relationships with clients.
- Accurately represent the client’s point of view when developing/reviewing work and presenting to client.
- Effectively manage up and down the reporting structure.
- Provide and discuss industry information on media, markets, and related dynamics.
- Train, motivate, and develop the media planning group.
- Construct and deliver accurate, honest, and timely performance management documents.
Requirements
- 4.5+ years of media planning experience with a focus in Performance Marketing and Paid Search.
- Experience managing client relationships.
- Experience in traditional marketing and current knowledge of trends and innovations in traditional media.
- Experience in digital marketing / media and current knowledge of trends and innovations in digital media.
- Proven leadership skills and management experience.
- Working knowledge of Insights tools such as MRI and Simmons and competitive tools like Nielsen Ad Intel and/or Kantar Strategy.
- Experience with Media Tools and buying platforms such as DDS, Media Ocean, Spot Toolkit.
- Solid understanding of DFA, and other digital media related tools (comScore, eMarketer, Forrester…).
Skills
- Performance Marketing
- Media Planning
- Paid Search
- Client Relationship Management
- Traditional Marketing
- Digital Marketing
- Leadership
- Management
- Insights Tools (MRI, Simmons)
- Competitive Tools (Nielsen Ad Intel, Kantar Strategy)
- Media Tools (DDS, Media Ocean, Spot Toolkit)
- DFA
- comScore
- eMarketer
- Forrester
Location
- New York
Work Type
- Full time
- Permanent
- Hybrid
Experience Level
- Senior Manager
Salary/Compensations
- $75,000-$90,000
Benefits
- Medical insurance
- Dental insurance
- Vision insurance
- Life insurance
- Short-term disability insurance
- Long-term disability insurance
- 401k
- Flexible paid time off
- At least 15 paid holidays per year
- Paid sick and safe leave
- Paid parental leave
- 401(k) matching
About the Company
- At dentsu, we believe great work happens when we’re connected. Our way of working combines flexibility with in-person collaboration to spark ideas and strengthen our teams.
Equal Opportunity
- Dentsu is committed to providing equal employment opportunities to all applicants and employees. We do this without regard to race, color, national origin, sex , sexual orientation, gender identity, age, pregnancy, childbirth or related medical conditions, ancestry, physical or mental disability, marital status, political affiliation, religious practices and observances, citizenship status, genetic information, veteran status, or any other basis protected under applicable federal, state, or local law.
- Dentsu is committed to providing reasonable accommodation to, among others, individuals with disabilities and disabled veterans. If you need an accommodation because of a disability to search and apply for a career opportunity with us, please send an e-mail to ApplicantAccommodations@dentsu.com by clicking on the link to let us know the nature of your accommodation request and your contact information. We are here to support you.