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About the Role

As the State Sales Manager for the NSW region, you will lead, develop, and execute the sales strategy to achieve revenue, profitability, and market growth objectives. This role provides leadership and direction to the sales team, builds strong customer relationships, identifies new business opportunities, and ensures exceptional customer service. You will drive sales performance through effective planning, coaching, and performance management while aligning state operations with strategic goals.

Responsibilities

Foster a high-performance culture aligning commercial success with organizational values.
Drive profitable revenue growth through effective sales planning, execution, and performance management.
Lead, coach, and develop Business Development Managers (BDMs) and Inside Sales Account Managers (ISAMs).
Provide ongoing leadership, mentoring, and support to maximize individual and team performance.
Conduct regular performance reviews, development discussions, and succession planning.
Recruit, onboard, and develop high-calibre sales talent.
Build and maintain strong relationships with key customers and strategic accounts.
Lead commercial negotiations and review high-value proposals and quotations.
Partner with BDMs to identify and develop high-growth customers, including opportunities exceeding $1M annual spend.
Develop accurate sales forecasts.
Provide timely weekly and monthly sales performance reports.
Monitor sales activity, pipeline health, opportunity conversion, and productivity metrics.
Ensure customer retention, revenue growth, and margin objectives are achieved.
Act as the senior escalation point for customer and prospect issues.
Drive a customer-centric approach to strengthen long-term partnerships and business growth.

Requirements

Demonstrated success leading and developing high-performing B2B sales teams.
Strong coaching, leadership, and people management capabilities.
Proven ability to achieve sales growth, revenue, and profitability targets.
Experience managing strategic accounts and leading commercial negotiations.
Strong forecasting, budgeting, reporting, and sales pipeline management skills.
Excellent stakeholder management, communication, and relationship-building skills.
Commercial acumen with the ability to balance customer outcomes, profitability, and organizational objectives.
Ability to influence, motivate, and drive accountability across diverse sales teams.
Ability to work cross-functionally and influence without direct authority.

Skills

Sales Strategy
Revenue Growth
Profitability Management
Market Growth
Team Leadership
Customer Relationship Management
Business Development
Sales Performance Management
Coaching
Performance Management
Strategic Planning
Commercial Negotiation
Sales Forecasting
Sales Reporting
Stakeholder Management
Communication
Relationship Building
Commercial Acumen
Influencing
Motivation
Accountability
Cross-functional Collaboration
CRM (Salesforce)

Work Type

Hybrid Working Models

Benefits

Competitive remuneration
Generous sales commission
Fantastic incentives
Career opportunities
Comprehensive training and development programs
Fantastic discounts across the JB Hi-Fi Group
Access to Beny (team member benefits app)
Exclusive offers
Wellbeing perks
Everyday savings
12 weeks paid parental leave for eligible primary carers
Gift for new parents
Employee Assistance Program (EAP)
Counselling
Wellbeing resources

About the Company

JB Hi-Fi is one of Australia’s largest and most trusted retailers.
The team is passionate, knowledgeable, and down-to-earth.
We help people with better ways to live, learn, work, and play.
We offer the latest in technology, consumer electronics, home entertainment, and appliances at great prices.
We offer unbeatable value, world-class brands, and exceptional customer service across our 300+ store network, online, and in our commercial division, JB Hi-Fi Business.
JB Hi-Fi is the perfect place to power your career.

Equal Opportunity

JB Hi-Fi Group is an equal opportunity employer committed to providing a work environment that promotes diversity and inclusion.