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About the Role

The Marketing Events Lead Assistant Director is responsible for leading the Event Lead team in planning, production, and operational delivery of a portfolio of complex, high-visibility, market-facing events while simultaneously managing their assigned events. This role combines hands-on event ownership with broader portfolio oversight, team leadership, stakeholder advising, and process improvement responsibilities.

Responsibilities

Responsible for strategic and operational leadership of the Event Lead team and assigned programs.
Lead, coach, and develop the Event Lead team, assigning work and resources based on business priorities, event complexity, capacity, and development opportunities.
Set clear expectations for roles, deliverables, timelines, quality, and decision-making, and hold team members and contributors accountable for results.
Provide day-to-day direction, feedback, quality review, and escalation support to Event Leads, Event Operations team members, contractors, vendors, and matrixed contributors.
Build a culture of collaboration, ownership, knowledge sharing, continuous improvement, and consistent execution across the Event Lead team.
Identify team capability gaps and development opportunities, providing targeted coaching, tools, resources, and process improvements.
Model strong executive presence, sound judgment, adaptability, and calm decision-making in complex or high-pressure situations.
Establish team priorities and resource deployment decisions based on business impact, complexity, risk, and capacity.
Support the Director of Executive Operations and Events with resource planning, portfolio reporting, team development, strategic initiatives, and implementation of the broader meetings and events roadmap.
Serve as the escalation point for cross-collaboration teams, assigned accounts, leadership teams, and strategic programs.
Develop trusted advisor relationships with senior leaders, event sponsors, and cross-functional partners by demonstrating credibility, responsiveness, and sound business judgment.
Establish and maintain strong relationships and operating processes between the Event Lead team and Marketing, Sales, Communications, Finance, Procurement, Technology, Legal, Risk, and other critical event functions.
Influence decisions through clear recommendations, business context, data, experience, and thoughtful assessment of risks and tradeoffs.
Navigate differing stakeholder priorities, resolve conflict, and facilitate productive conversations that result in clear decisions and shared accountability.
Anticipate stakeholder needs and concerns, proactively addressing issues before they affect relationships, timelines, or event delivery.
Maintain stakeholder trust by communicating risks, constraints, changes, and required decisions early and transparently.
Build relationships beyond individual events by developing a strong understanding of business priorities, stakeholder expectations, and recurring event needs.
Lead a portfolio of complex, high-visibility, and high-risk events from concept through completion, accountable for quality, budget, risk, stakeholder satisfaction, and participant experience.
Translate business objectives into clear event strategies, success criteria, scope, roles, decision rights, and comprehensive project plans covering timelines, resources, logistics, technology, communications, risk, and measurement.
Balance concurrent event priorities, capacity, budgets, resources, and dependencies, proactively identifying risks, delivery gaps, and corrective actions.
Facilitate planning meetings, executive updates, and decision forums, clearly communicating status, risks, tradeoffs, recommendations, decisions, and required actions.
Lead vendor, venue, budget, forecast, contract coordination, and technology decisions, ensuring solutions meet business, financial, operational, and attendee experience requirements.
Direct pre-event readiness, live-event execution, contingency planning, issue resolution, and escalation management, making timely decisions as conditions change.
Ensure events comply with firm policies and applicable legal, insurance, health and safety, data privacy, contractual, and risk-management requirements.
Lead post-event evaluation and continuous improvement by measuring outcomes, synthesizing feedback, identifying trends, and translating lessons learned into scalable practices, standards, and process improvements.

Requirements

Progressive corporate meeting and event planning, production, and logistics experience, ideally within professional services or another complex, matrixed organization.
Demonstrated success leading complex, high-profile events and managing multiple concurrent projects with significant budgets, stakeholders, vendors, and dependencies.
Strong project, portfolio, budget, resource, risk, and vendor management capabilities.
Ability to translate business objectives into event strategy, measurable success criteria, and actionable delivery plans.
Strong executive presence, facilitation, written communication, negotiation, and relationship-management skills.
Proven ability to influence decisions, resolve conflict, manage ambiguity, and remain composed in fast-paced or high-pressure situations.
Experience coaching colleagues, directing matrixed teams, reviewing work quality, and improving operational performance.
Strategic awareness with the ability to identify trends, recommend improvements, and help scale processes across a broader event portfolio.
Strong analytical skills, including the ability to evaluate event performance, identify patterns, and make evidence-based recommendations.
Advanced proficiency in Microsoft Word, Excel, and PowerPoint, with strong working knowledge of event management, registration, attendee engagement, virtual/hybrid, and audiovisual technologies.
High degree of discretion and ability to protect confidential business, client, participant, and financial information.
Ability to build respectful, productive relationships at all levels of the firm and with external partners.
7 or more years of relevant meeting and event management experience, including responsibility for complex programs or portfolios.
Background supporting professional services, client service teams, executive audiences, or similarly complex stakeholder groups preferred.
Ability to work flexible schedules, including extended hours during peak planning periods and live events.
Ability to travel as needed for event delivery, planning meetings, team development, and departmental activities.

Skills

Event planning
Event production
Event logistics
Team leadership
Stakeholder advising
Process improvement
Budget management
Resource management
Vendor management
Conflict resolution
Project management
Financial management
Influencing
Relationship building
Executive presence
Microsoft Word
Microsoft Excel
Microsoft PowerPoint
Event management technologies
Registration platforms
Attendee engagement tools
Virtual/hybrid event platforms
Audiovisual technologies
Risk management
Data analysis

Location

Remote

Work Type

Full-time

Experience Level

Assistant Director
7+ years

Education Level

Bachelor's degree preferred
Associate degree preferred
Equivalent relevant experience considered

Salary/Compensations

$88,300.00 - $185,100.00 per year

Benefits

Comprehensive total rewards package
Career coaching
Inclusive culture
Nurturing talent

About the Company

Crowe is one of the largest public accounting, consulting and technology firms in the United States.
Crowe uses its deep industry expertise to provide audit services to public and private entities while also helping clients reach their goals with tax, advisory, risk and performance services.
Crowe is recognized by many organizations as one of the country's best places to work.
Crowe serves clients worldwide as an independent member of Crowe Global, one of the largest global accounting networks in the world.
The network consists of more than 200 independent accounting and advisory services firms in more than 130 countries around the world.

Equal Opportunity

Crowe LLP and Crowe Advisory LLC (and their respective subsidiary entities) provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, sexual orientation, gender identity or expression, genetics, national origin, disability or protected veteran status, or any other characteristic protected by federal, state or local laws.
Crowe will consider for employment all qualified applicants, including those with criminal histories, in a manner consistent with the requirements of applicable state and local laws.
We are committed to a merit-based hiring process, evaluating all candidates consistently using objective, job-related criteria such as relevant experience, demonstrated skills, measurable impact, and alignment with the role’s responsibilities, and making employment decisions in a fair and inclusive manner free from discrimination.