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About the Role

La Senza is seeking a Visual Merchandising Lead to create and execute the Visual Merchandising Strategy, ensuring sales expectations are met and growth opportunities are realized in Canada. This role involves significant cross-functional collaboration with Merchandising, Creative, and Store Operations.

Responsibilities

• Lead product presentation planning for all seasonal floor sets, accounting for variances across store prototypes.
• Collaborate on new stores and renovations to ensure consistent department expansion/contraction, minimizing fleet variances.
• Determine signage needs, integrate them into presentations, and brief Signage and Brand Creative teams.
• Oversee the creation of floorset documents for in-store execution with the Visual Coordinator.
• Create a visual floorset strategy and collaborate with cross-functional partners on execution details (hours, assets, delivery timelines).
• Introduce new ideas to evolve visual merchandising strategies, reflecting market trends and customer needs.
• Identify fixtures, accessories, props, and creative materials for displays for floorsets or seasonal presentations.
• Understand upcoming product and promotional plans to ensure they are reflected in visual plans.
• Update visual standards and create training tools for stores to operationalize presentations across store prototypes.
• Provide ongoing training to field leadership and stores.
• Stay informed of industry and market trends to inform presentations and maintain La Senza's competitiveness.
• Lead the seasonal mapping strategy, assessing store navigation and key investments in collaboration with DMs, and signing off on all maps.
• Support stores with floorset execution, leveraging time to train and coach store teams in collaboration with DMs.

Requirements

• A portfolio of work showcasing experience in concepting window concepts and building visual presentations for fashion retailers.
• Proven ability to train and develop others.
• Ability to travel across Canada for training and store execution.
• Ability to travel to Columbus, Ohio to collaborate with home office teams.
• Demonstrated ability to lead important strategic initiatives and multi-task.
• Proven team management and leadership skills; can inspire and motivate teams to bring future state vision to life.
• Ability to source and execute store concepts including props and other elements to bring storytelling to life.
• Strong presentation skills required, with ability to collaborate across all levels of the organization to achieve objectives.
• Adaptability to affect change in a rapid, read-and-react environment.
• High degree of integrity and confidence in one’s abilities as a business and visual leader.
• Thrives in a high growth, ambiguous environment with an entrepreneurial, can-do attitude.
• Excellent interpersonal skills supporting a team environment.
• Bilingual English & French verbal communication; bilingual written communication an asset.
• Proven track record for building brands and achieving outstanding results.
• Open ability to work a flexible schedule that meets the business needs, including evenings and weekends.
• Proficiency in Adobe Creative Suite (InDesign, Photoshop, Illustrator) and MS Office (Outlook, Excel, Word, Powerpoint).
• Some travel required for store visits & training and to home office – 10-20%.

Skills

• Visual Merchandising
• Leadership
• Team Management
• Presentation Skills
• Interpersonal Skills
• Adobe Creative Suite (InDesign, Photoshop, Illustrator)
• MS Office (Outlook, Excel, Word, Powerpoint)
• Bilingual English & French verbal communication

Location

• Canada
• Columbus, Ohio

Work Type

• Full-time

Experience Level

• 5+ years of Visual Merchandising management experience

About the Company

• La Senza is a fashion retailer.