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About the Role

This is a founding role for our first dedicated marketer in EMEA. You will shape Listen's presence in Europe, build the demand engine, and grow accounts across the UK, Nordics, DACH, and France. You will work alongside the EMEA GTM and Post-sale teams, focusing on field and demand generation activities like conferences, executive dinners, webinars, and targeted campaigns. This is a senior individual contributor role with significant ownership.

Responsibilities

Sharpen Listen's story for European buyers, ensuring enterprise certifications and data residency commitments are highlighted.
Adapt and implement successful US marketing programs for the European region.
Own the field calendar end-to-end, including conference selection, event execution, and customer/prospect engagement.
Run demand programs supporting the field calendar, including account-based campaigns, webinars, email nurture, and post-event follow-up.
Partner with the growth team on EMEA-specific paid campaigns.
Create localized content and brand moments, such as case studies, videos, blog posts, and potentially OOH campaigns.
Build out the regional marketing engine within the existing GTM stack, including segmentation, lists, routing, follow-up sequences, attribution, and reporting dashboards.
Build Listen's community in EMEA by connecting European researchers, insights, and marketing leaders.

Requirements

Minimum of 4 years in B2B SaaS marketing with experience in demand generation or field marketing, ideally both.
Knowledge of enterprise sales cycles is required.
Hands-on experience with marketing systems is required.
Experience building a regional or category marketing motion from an early stage is a strong plus.
Understanding of how B2B marketing components connect and ability to identify funnel leaks.
Proficiency with marketing systems including CRM, marketing automation, enrichment, and attribution.
Ability to create content and shape brand moments.
Comfortable steering paid marketing efforts with the growth team.

Skills

Demand Generation
Field Marketing
B2B SaaS Marketing
Enterprise Sales Cycles
Marketing Systems (CRM, Marketing Automation, Enrichment, Attribution)
Content Creation
Brand Marketing
Paid Campaigns
Community Building

Location

EMEA

Work Type

Full-time

Experience Level

Senior

Benefits

Full medical, dental, and vision coverage
FSA/HSA and life insurance available
Meaningful equity ownership
Annual Learning Stipend (books, courses, conferences, coaching, language lessons)
Annual Wellness Stipend (gym memberships, race fees, massages, ergonomic gear)
Monthly Stipend for AI tools
Daily meal credit (London)
Flexible time off
Company offsites and events

About the Company

Listen Labs is the world's fastest AI research platform, enabling companies to understand customer needs and actions.
The AI platform conducts in-depth interviews, analyzes conversations, and delivers insights rapidly.
Founded from a Harvard research project, Listen is used by leading brands like Google, Microsoft, and Nestlé.
The company is composed of a world-class team with experience from top tech companies and academic backgrounds.
Listen Labs is in a hypergrowth phase, with a 90-person team backed by Sequoia, achieving significant run-rate in under a year.
The company emphasizes speed, craft, and ownership.
EMEA is a key growth region with existing adoption by several global brands.