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About the Role

Join Playground's Marketing team as our Growth & Demand Gen Lead. This strategic, hands-on role focuses on identifying, testing, and scaling new demand and pipeline generation methods. You will evaluate investment opportunities across various channels, build a framework for testing new channels, and influence the priorities of marketing coordinators. The ideal candidate will build the playbook, possess strong revenue judgment, and turn ambiguous opportunities into measurable experiments.

Responsibilities

Own Outreach Investment Strategy: Decide where to invest time and budget across events, partnerships, and other demand generation programs.
Evaluate program performance, identify stagnation, and determine areas for investment or change.
Build & Test New Channels: Develop a structured framework for testing unfamiliar acquisition channels.
Establish clear criteria for program evaluation (kill, iterate, or scale).
Drive Revenue & Pipeline: Connect marketing activity directly to business outcomes.
Build programs that generate meaningful pipeline and understand demand drivers.
Own Events & Field Marketing: Lead the conference and speaking calendar, from identification through execution and analysis.
Partner with Sales to maximize pipeline generated from events.
Build Lifecycle & Reactivation Programs: Develop systems to re-engage leads and prospects through various lifecycle programs.
Influence the Marketing Team: Guide priorities and execution for the Senior Paid Media Specialist and marketing coordinators.
Seize the Opportunity: Test promising channels, analyze underperforming programs, and create new growth levers.

Requirements

5+ years of experience in growth marketing, demand generation, or a related function.
Proven experience testing and scaling multiple acquisition channels from scratch.
Track record of generating $15M–$30M+ in incremental annual pipeline within a fiscal year.
Strong understanding of how marketing programs translate into pipeline and revenue.
Experience building lifecycle, nurture, or reactivation programs tied to measurable KPIs.
Strong analytical and strategic judgment; comfortable making decisions with imperfect information.
Experience developing experimentation frameworks and determining program lifecycle (kill, iterate, or scale).
Ability to influence cross-functional partners and direct priorities without formal management authority.
Excellent communication skills.
Ability to operate independently in a fast-paced startup environment.
A builder's mindset; enjoy creating systems and programs that don't already exist.

Location

New York City, NY

Work Type

Fully in-office

Salary/Compensations

$160,000–$200,000 base + equity

Benefits

Competitive salary + equity
3 weeks of PTO
Health, vision, and dental benefits
$1,200/year education stipend
Free lunch daily
High level of autonomy and ownership
Collaborative, ambitious team
Opportunity to directly shape Playground's growth engine
Fast-growing company with significant market opportunity

About the Company

Playground is working to make excellent child care accessible to all.
Playground has built best-in-class software to manage all aspects of running a child care business.
Providers should focus on providing incredible child care, and software should manage the rest.
Building the child care management platform that eliminates administrative work.
Playground is at an inflection point and poised for extremely fast growth.
Recently raised millions of dollars.
Has several statewide contracts.
Working with thousands of schools across the country.
Founders were recently honored as Forbes 30 Under 30.
A team of owners not afraid to dive into large, complex problems.