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About the Role
Media Analysts plan, run, and optimize media campaigns across various digital platforms. They ensure efficient campaign performance, gather insights, and strive to over-deliver for clients.
Responsibilities
- Bid and place campaigns within various digital platforms and manage ongoing real-time optimization of live media.
- Ensure campaigns are pacing according to the media plan by monitoring performance and making necessary changes.
- Manage campaign budget across various platforms daily, weekly, and quarterly.
- Collaborate with Media Planners on upcoming campaigns to determine best platforms, target audience, and creative strategies.
- Communicate with clients, making recommendations by calling out key insights from campaign reports to optimize performance.
- Assist with client-facing campaign reporting, including pacing reports, campaign build, ad-hoc analysis, high-touch optimizations, and reporting.
- Assist in the training and development of new Media Analysts.
Requirements
- Internship or 1 year experience working within Media Buying or Planning.
- Advanced skills in Excel including pivot tables, V-Look Ups, and macros.
- Familiarity with Social platforms: Facebook/Instagram, Twitter, Snapchat, Pinterest, LinkedIn, TikTok.
- Familiarity with Amazon advertising platforms.
Skills
- Media Buying
- Media Planning
- Digital Platforms
- Campaign Optimization
- Campaign Management
- Budget Management
- Client Communication
- Data Analysis
- Reporting
- Excel
- Pivot Tables
- V-Look Ups
- Macros
- Facebook/Instagram
- Snapchat
- TikTok
- Amazon Advertising
Location
- Hybrid
Work Type
- Hybrid
Experience Level
- 1 year experience
About the Company
- VaynerMedia is a global integrated creative and media agency, built for today's consumers.
- As the Modern Agency of Record, it understands the nuances of today's attention landscape, empowering brands to win attention, drive relevance, and deliver business results.
- Founded in 2009, by Gary Vaynerchuk, the independently owned agency operates in 15 offices worldwide.
- VaynerMedia is part of the VaynerX family of companies.
Equal Opportunity
- VaynerX is committed to fostering an inclusive workplace where everyone has the opportunity to succeed.
- We provide equal employment opportunities to all applicants and employees without regard to race, color, religion, creed, sex (including pregnancy, childbirth, reproductive health decisions, or related medical conditions), sexual orientation, gender identity or expression, national origin, ancestry, age, disability, genetic information, marital status, military status, veteran status, citizenship or immigration status (as permitted by applicable law), or any other characteristic protected by applicable federal, state, or local law.