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About the Role
Royal Apparel is seeking a Digital Marketing & Ecommerce Coordinator to support growth across our ecommerce, wholesale, and promotional sales channels. This position is available as hybrid, remote, or on-site for the right candidate. We are looking for someone who is organized, analytical, creative, and comfortable managing day-to-day digital marketing, content publishing, website merchandising, and campaign support.
Responsibilities
- Edit and review SEO content, blog copy, and website content
- Publish content across ecommerce and wholesale platforms
- Support GEO/AI visibility efforts and citation building
- Assist with technical SEO implementation
- Track keyword rankings and organic visibility performance
- Monitor search trends, competitor activity, and market opportunities
- Assist with shopping feed optimization
- Support campaign setup, optimization, and weekly creative updates
- Validate conversion tracking
- Maintain reporting dashboards
- Help analyze performance and identify opportunities for improvement
- Support landing page, product page, and category page improvements
- Assist with CTA and offer testing
- Review funnel performance and customer behavior
- Validate GA4 tracking and tag management setup
- Monitor attribution, cross-channel reporting, and data integrity
- Update and manage contact lists
- Proof email creative and audience-specific headlines
- Build email campaigns in templates, apply UTM tracking, test, and deploy sends
- Create and edit product videos
- Locate, edit, and add product photography
- Organize tagged product groups and categories for campaigns
- Add and update styles, colors, sizes, and inventory
- Review approvals and deactivate discontinued items
- Create coupons and update sliders, banners, and popups
- Review affiliate sales performance
- Add and update product information across promo and marketplace channels
- Support EASI product export setup
- Help manage merchandising and reporting for platforms such as Faire, Sage, and ASI
Requirements
- Experience (2-5 Years) in digital marketing, ecommerce, merchandising, or a related role
- Familiarity with SEO, paid media support, website content publishing, and analytics
- Strong attention to detail and ability to manage multiple projects
- Strong written communication and organizational skills
- Ability to work effectively both independently and collaboratively
- Experience with ecommerce platforms, CMS tools, email platforms, GA4, and reporting tools is preferred
- An interest in fashion or experience with apparel marketing is a bonus
Skills
- Digital marketing
- Ecommerce
- Merchandising
- SEO
- Paid media support
- Website content publishing
- Analytics
- Ecommerce platforms
- CMS tools
- Email platforms
- GA4
- Reporting tools
Location
- Hybrid
- Remote
- On-Site
Work Type
- Full-time
- Hybrid
- Remote
- On-Site
Experience Level
- 2-5 Years
Benefits
- Paid vacation
- 401(k)
- Profit Sharing-Company Contribution
- Medical, dental, and vision insurance
- Employee assistance program
- Employee discount
- Year End Bonus
About the Company
- Royal Apparel is a USA-based apparel manufacturer known for high-quality, fashion-forward basics and a strong commitment to domestic production, sustainability, and service.
- We work across retail, wholesale, and promotional markets and are looking for a team member who wants to grow with a dynamic and evolving brand.