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About the Role

The Business Development Representative (BDR) plays a critical role in driving Crafty’s growth by identifying and qualifying new business opportunities. This role involves building a prospecting strategy, maintaining a CRM pipeline, and communicating effectively to generate qualified opportunities.

Responsibilities

• Identify, research, and target potential clients in key industries.
• Use various tools and methods, including LinkedIn, CRM databases, and outbound outreach campaigns, to connect with prospects.
• Maintain an organized pipeline of leads in the CRM system.
• Collaborate with the Director of Business Development and Account Executives for seamless handoffs and follow-ups.
• Clearly and persuasively convey information across various channels.
• Actively listen to understand prospects' needs and tailor messaging.
• Build rapport to establish trust and advance opportunities.
• Meet outlined SQO and pipeline valuation metrics to support revenue growth goals.
• Engage in outbound prospecting efforts in a multi-channel outreach setting.
• Achieve an 85% conversion rate from booked meetings to qualified opportunities.
• Develop working proficiency with AI tools relevant to the revenue function.
• Identify and implement AI improvements to reduce manual effort and improve efficiency.

Requirements

• 1+ years of professional experience (preferably in a revenue function).
• Excellent communication and interpersonal skills.
• Strong organizational skills and attention to detail.
• Comfortable working in a fast-paced and goal-oriented environment.
• Open to constructive criticism and implementing feedback.
• Ability to stay motivated, maintain a positive attitude, and persist through challenges or rejection.
• Ability to adapt to setbacks while continuing to work toward goals with determination.

Skills

• Prospecting Strategy
• Pipeline Management
• Effective Communication
• Resilience
• Coachability
• AI Fluency

Location

• New York City

Work Type

• Full-time

Experience Level

• 1+ years

Education Level

• Bachelor's degree in Business, Marketing, or a related field is preferred but not required.

Salary/Compensations

• $66,300 + up to $30,000 in variable compensation (OTE is ~$96,300)

Benefits

• Crafty healthcare plan, covering primary health, dental, and vision plans
• 401k
• Paid time off
• Equipment certification courses
• Parental leave
• Crafty-grade snacks, beverages, and fun events

About the Company

• Crafty is a young, flourishing company where people mean everything.
• We are a team of passionate, smart, and supportive people who work incredibly hard and have a good time along the way.
• This role offers a special opportunity to have a major hand in shaping the future of the company.

Equal Opportunity

• Crafty provides equal employment opportunities (EEO) to all employees and applicants for employment without discriminating against race, color, religion, sex, sexual orientation, national origin, age, disability or genetics.