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About the Role

We are seeking a Senior Growth Lead / Lead Paid Media Strategist to own paid media strategy, growth planning, campaign performance, and client relationships. This role requires a business-minded leader accountable for outcomes across paid media, lead quality, pipeline growth, CRO, and revenue performance, serving as the strategic lead supported by PPC execution and AI/automation specialists.

Responsibilities

• Own paid media strategy across Google Ads, Meta Ads, LinkedIn Ads, and other channels.
• Translate business goals into budgets, channel plans, testing roadmaps, and growth strategies.
• Lead demand generation, lead generation, retargeting, and conversion optimization initiatives.
• Recommend what to launch, pause, scale, or improve.
• Manage performance against KPIs such as pipeline, MQLs, SQLs, CAC, CPL, ROAS, lead quality, and revenue.
• Ensure campaigns drive measurable business outcomes.
• Identify gaps impacting lead quality, sales conversion, and revenue growth.
• Conduct account audits and identify growth constraints.
• Diagnose issues across targeting, messaging, creative, landing pages, sales process, attribution, and positioning.
• Prioritize recommendations based on business impact.
• Build forecasts and budget scenarios tied to pipeline, revenue, CAC, and ROAS.
• Estimate the impact of spend, channel mix, and conversion rate changes.
• Oversee campaign structure, targeting, messaging, creative, and testing.
• Optimize landing pages, offers, forms, and conversion funnels.
• Guide PPC teams and ensure execution aligns with strategy.
• Use GA4, CRM data, HubSpot, attribution models, and reporting tools to evaluate performance.
• Connect campaign results to pipeline and revenue outcomes.
• Deliver clear, actionable insights to clients.
• Lead strategy discussions with executives, founders, and marketing leaders.
• Build trusted advisor relationships and challenge assumptions when needed.
• Mentor PPC and automation specialists, ensuring high-quality execution and alignment with client goals.
• Travel within the U.S. as needed.

Requirements

• 5+ years in paid media, growth marketing, performance marketing, or demand generation.
• Strong experience with Google Ads and Meta Ads; LinkedIn Ads preferred.
• Expertise in B2B lead generation, CRO, funnel optimization, and attribution.
• Proficiency with GA4, CRM platforms, HubSpot, conversion tracking, and reporting.
• Ability to connect marketing performance to pipeline, ROAS, CAC, and revenue.
• Experience with forecasting, budget planning, and growth modeling.
• Strong client-facing communication and strategic consulting skills.
• Agency experience preferred.
• Experience using AI tools to improve marketing workflows.
• Comfortable leading offshore teams and collaborating across functions.
• U.S.-based preferred, or able to work U.S. business hours and travel as needed.

Skills

• Google Ads
• Meta Ads
• LinkedIn Ads
• B2B lead generation
• CRO
• Funnel optimization
• Attribution
• GA4
• CRM platforms
• HubSpot
• Conversion tracking
• Reporting
• Forecasting
• Budget planning
• Growth modeling
• Client-facing communication
• Strategic consulting
• AI tools

Location

• U.S.

Work Type

• Full-time
• Hybrid

Experience Level

• Senior
• 5+ years