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About the Role
Confido is seeking a founding Product Marketing Manager to bridge the gap between their innovative AI infrastructure and market communication. This role is ideal for someone who wants to shape the product marketing function from the ground up, owning strategy, positioning, and go-to-market enablement for a platform loved by leading CPG brands.
Responsibilities
- Own strategy, programming, and messaging for the platform.
- Develop positioning, messaging, and narrative for the platform, adapting as the product evolves.
- Define product-market clarity, including ICP, buyer personas, user needs, jobs to be done, alternatives, and expansion drivers.
- Manage end-to-end product launches, including planning, narrative development, and cross-functional orchestration.
- Build and manage a customer-insight engine using tools like Gong, HubSpot, and Zapier to gather themes, quotes, and proof for positioning and competitive intelligence.
- Create GTM enablement materials such as battlecards and messaging to support sales.
- Source, write, and deploy case studies and customer proof points.
- Develop an integrated plan connecting the product roadmap to the marketing calendar across various channels.
Requirements
- 7+ years in product marketing.
- Experience in CPG or commerce software, or B2B technology with complex product translation.
- Excellent writing and narrative skills.
- Financial and quantitative fluency, with comfort in reporting on pipeline influence and deal velocity.
- Strong cross-functional project management skills with the ability to build structure without hindering progress.
- Willingness to work at the NYC Headquarters 5 days a week.
Skills
- Product marketing strategy
- Positioning and messaging
- Narrative development
- Go-to-market (GTM) enablement
- Customer insight analysis
- Project management
- Financial analysis
- Quantitative reporting
Location
- New York City
Work Type
- Onsite
- Full-time
Experience Level
- 7+ years
Benefits
- Equity
- Fully paid health coverage through Aetna
- Top-tier dental and vision coverage through Guardian
- Carrot Fertility Pro
- 12 weeks of paid parental leave
- Unlimited PTO
- 401(k) through Vestwell
- Paid relocation support
- Fully equipped workspace
- Team perks including catered lunches and snacks
About the Company
- Confido is the AI infrastructure powering modern CPG, used by over 200 brands.
- The platform unifies finance, accounting, sales, and operations.
- The company is experiencing rapid growth (5x year over year).
- The team is small and based in New York City.
- Employees have the opportunity to shape the product, culture, and company.
Equal Opportunity
- Confido provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws.