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About the Role

Reality Labs is seeking an experienced leader to own brand marketing for a rapidly growing portfolio of products at the intersection of fashion, consumer electronics, and AI. This role will lead the global brand marketing organization for AI Glasses and New Wearable Categories, driving brand strategy and team leadership through a period of significant growth and change.

Responsibilities

• Define and own the global marketing strategy across the full funnel, aligning with brand, product, and commercial goals.
• Establish a clear brand strategy across the portfolio and individual product lines.
• Improve customer focus and develop annual marketing strategies.
• Deliver business results across all phases of the marketing funnel.
• Execute best-in-class marketing and campaign work.
• Lead, inspire, and grow a large brand marketing team.
• Create new ways of working and set an inspirational vision for the team.
• Foster a strong culture during significant growth and change.
• Partner closely with Product Marketing, Comms, Experiential, Creative Marketing, Retail, Growth, Product, Insights, Sales, and Decision Science teams.
• Enable data-informed, creatively exceptional campaign and evergreen work.
• Embed AI into team workflows for productivity gains and lead an AI-first operating model.
• Responsibly manage, allocate, and improve the utilization of a large marketing budget.

Requirements

• 15+ years of experience in consumer marketing and/or brand management with global scale brands and companies.
• 12+ years of experience in team leadership, cross-functional team leadership, or team management.
• Demonstrated track record of managing a multi-product or multi-brand portfolio with distinct brand identities and competing resource demands.
• Proven experience developing global strategy and delivering impactful marketing campaigns balancing data-informed decision making and creative excellence.
• Experience building mass-market consumer-centric brands with expertise in brand evolution or repositioning during market changes.
• Proven track record managing significant marketing budgets (100s of millions of dollars) and partnering with Finance and Decision Science leadership.
• Experience identifying and solving complex, long-term business problems.
• Experience sitting on executive leadership teams, influencing company-level strategy, and presenting to C-suite and executive stakeholders.

Skills

• Brand Marketing
• Team Leadership
• Cross-Functional Partnership
• AI Integration
• Budget Management
• Global Strategy Development
• Campaign Management
• Data-Informed Decision Making
• Creative Excellence
• Consumer-Centric Branding
• Brand Evolution
• Brand Repositioning
• Executive Presentation
• Influencing Company Strategy

Location

• Global

Work Type

• Full-time

Experience Level

• 15+ years
• 12+ years

Salary/Compensations

• $296,000/year to $356,000/year

Benefits

• bonus
• equity

About the Company

• At Reality Labs, we build tools that help people feel connected anytime, anywhere.
• We are part of Meta.