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About the Role

LumApps is seeking a strategic and high-energy Global Director of Brand & Communications to lead and scale the LumApps brand worldwide. This global leadership role involves defining international market positioning, visual and verbal identity, global PR/media strategy, analyst relations, and C-suite communications. The ideal candidate will act as the architect of the global narrative, ensuring localized relevance across key international markets and establishing LumApps as the recognized global leader in its category.

Responsibilities

Drive Global Brand Awareness through high-impact, multi-channel global campaigns.
Position LumApps as the definitive market leader and thought authority in Employee Experience (EX) and Digital Workplace solutions.
Establish a framework and metrics to track global brand awareness growth, regional sentiment, brand affinity, and market awareness.
Own and evolve the LumApps global brand identity, value propositions, and platform narrative.
Oversee the global design system, tone of voice, brand guidelines, and creative execution.
Ensure seamless alignment and brand consistency across international sales teams, regional demand generation programs, and product UI/UX.
Formulate and drive earned media strategies across key global tech hubs, managing localized PR agencies.
Drive engagement with major global industry analyst firms to secure top-tier positioning.
Direct global corporate announcements, strategic partnership releases, product innovations, and international crisis communications management.
Craft global keynotes, op-eds, media talking points, and conference presentations for the executive leadership team.
Partner with Global HR and People Ops to project a unified employer brand.
Direct international agency networks and optimize global communications budgets.

Requirements

8+ years leading brand strategy and corporate communications in B2B SaaS, enterprise software, or top-tier global agencies.
Direct experience supporting global go-to-market strategies.
Proven success scaling brand awareness across international markets (North America, Europe, and APAC).
Experience navigating cross-cultural communication nuances.
Experience managing multi-region PR campaigns.
Strong background in global media relations, analyst relations, executive comms, and international reputation management.
4+ years of experience managing distributed international teams, time-zone logistics, and global agency rosters.
Flawless written and executive-level editorial skills.
Ability to build high-concept narratives that resonate across diverse enterprise markets.

Skills

Brand Strategy
Corporate Communications
B2B SaaS
Enterprise Software
Global Go-to-Market Strategies
Brand Awareness
International Markets
Cross-Cultural Communication
Multi-Region PR Campaigns
Media Relations
Analyst Relations
Executive Communications
Reputation Management
Team Management
Agency Management
Storytelling
Editorial Skills

Location

Global

Work Type

Global
Remote

Experience Level

Director
8+ years
4+ years

Benefits

25 vacation days
9 sick days
10 paid holidays
2 floating holidays
100% employer-paid health insurance (United Healthcare) from day 1
401k Retirement Plan with 100% employer match up to 4%
Inclusive maternity & paternity leave
Team Celebrations & Seasonal Events
Company laptop of choice

About the Company

LumApps is an AI-powered Employee Hub supporting companies in their digital transformation of communication, collaboration, and engagement.
The platform is a proven leader in the Employee Experience (EX) market, deployed by Fortune 500 clients globally.
LumApps is recognized as a leader in Gartner's Magic Quadrant for Intranet Packaged Solutions and Forrester Wave.
The company is part of the French Tech Next40/120 program.
In 2025, LumApps partnered with Beekeeper to expand its reach to frontline employees.
LumApps' mission is to make people feel they belong and have a purpose, creating an environment where employees are engaged and work towards common goals.
Over 700 companies trust LumApps to improve productivity, transform employees into ambassadors, enhance connectivity, reduce turnover, accelerate onboarding, and improve customer experiences.
LumApps has over 600 employees across 11 offices globally.
The company is undergoing an ambitious growth phase with its shareholder Bridgepoint to become the clear market leader.
Core values include: 'be bold, do amazing things', 'say what you mean, do what you say', 'one team, same mission', 'always be evolving'.

Equal Opportunity

We aim to celebrate diversity and are committed to creating an inclusive environment for all employees.
We encourage applications from candidates of all backgrounds, identities, and experiences.