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About the Role
HelloFresh's Performance Innovation studio is scaling a cross-channel video engine. This role is central to making the video engine successful by owning end-to-end post-production for the paid social pipeline, driving AI integration, and operationalizing the global footage library. It's a high-output, high-craft position at the core of the team's scaling efforts.
Responsibilities
- Own end-to-end post-production from ingest through multi-format delivery and versioning.
- Operationalize the global footage library by cutting, adapting, and localizing central footage for each market.
- Drive the AI-integration layer across post-production to push creative and efficiency boundaries.
- Stay up to date with new Gen AI tools to share with the team.
- Maintain GenAI policy compliance across EU and global markets, ensuring all AI-generated assets meet platform and legal requirements.
- Edit short-form video from scratch for paid social channels (TikTok, Meta, YouTube, Snap, OTT) using creative instincts, platform-native best practices, and data.
- Build motion graphics, titles, lower thirds, and end cards in After Effects.
- Collaborate with design teams to communicate graphic needs clearly.
- Manage multi-format, multi-market video workflow across delivery stages.
- Partner with the Senior Video Editor, Creative Strategy, and Production teams as needed.
- Proactively bring edits to a near-final state to minimize feedback rounds and meet deadlines without sacrificing quality.
- Develop and adapt work from written and verbal feedback quickly and independently.
- Quality-check all video content against brand guidelines and platform specs before delivery.
Requirements
- An AI-native editor who treats GenAI tools as core craft.
- A high-output editor who thrives on turning a single shoot into a volume of finished, platform-native assets.
- Deeply fluent in the performance content / paid social landscape.
- Organized, self-starting, and reliable.
- A strong collaborator who can work across Creative, Creative Strategy, Production, and Brand teams and communicate clearly.
- Calm under pressure, professional, and positive when deadlines compress.
- Committed to on-brand quality at every stage of the editing process.
- 5+ years of video editing experience in digital, paid media, or social content with a portfolio that proves output at volume and platform-native quality.
- Demonstrated, hands-on experience using GenAI tools in a post-production workflow.
- Familiarity with GenAI content policies and compliance requirements, particularly for EU/global markets, or the demonstrated ability to get up to speed rapidly.
- Strong experience developing assets for Paid Social, particularly TikTok, Meta, YouTube, & Snap.
- Extensive knowledge of color grading, pacing, and timing for performance-oriented content.
- Experience managing multi-format, multi-market asset workflows, conversion tactics, ideally including localization or global content adaptation.
- Knowledge of creative advertising principles.
- Experience working within tight deadlines, handling multiple projects simultaneously, and turning around same-day edits.
- Impeccable organization, attention to detail, and a strong eye for quality.
- Excellent interpersonal, verbal, and written communication skills.
Skills
- Premiere Pro
- After Effects
- Adobe Creative Suite
- CapCut
- UGC content creator tools
- GenAI tools
Location
- NYC
Work Type
- On-site (4 days a week)
Experience Level
- 5+ years
Education Level
- Bachelor's degree in Film, Media, or equivalent (Preferred)
Salary/Compensations
- $72,450—$80,500 USD
Benefits
- Competitive Salary & 401k company match that vests immediately upon participation
- Generous parental leave of 16 weeks & PTO policy
- $0 monthly premium and other flexible health plans effective first day of employment
- 85% discount on your subscription to HelloFresh
- Snacks, cold brew on tap & monthly catered lunches
- Company sponsored outings & Employee Resource Groups
- Collaborative, dynamic work environment within a fast-paced, mission-driven company
About the Company
- HelloFresh is a mission-driven company operating in a fast-paced environment.