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About the Role
Pigment is seeking a Customer Marketing Manager to join their Marketing team. This role focuses on transforming customer successes into compelling case studies, testimonials, and public speaking opportunities. You will build genuine partnerships with customers to showcase their achievements with Pigment, working closely with the Customer Community efforts.
Responsibilities
- Partner with customers and internal teams to identify, create, and share high-fidelity case studies, testimonials, and video stories.
- Nurture relationships with strategically important customers to earn opportunities for public storytelling.
- Identify and invite customer speakers for events and webinars.
- Connect customers with opportunities for PR, social amplification, analyst surveys, and peer review sites.
- Maintain a record of customer engagements to ensure thoughtful relationship management and avoid redundant requests.
- Manage internal AI tools to surface relevant customer stories for sales teams.
- Support customer marketing metrics and reporting to demonstrate reach and impact.
- Ensure customers who share their stories receive proper recognition and thanks.
- Drive the sales reference process, fulfilling requests, managing relevant tools, and matching customers to opportunities.
Requirements
- Experience in customer marketing, case studies, or advocacy content within B2B tech, or comparable storytelling experience in PR, comms, or content marketing.
- Proven track record of turning genuine relationships into public celebrations of success.
- Exceptional relationship-building skills, comfortable engaging with various stakeholders.
- Exceptional written and verbal communication skills, with the ability to converse at any level.
- Tool-savvy with an interest in leveraging AI-assisted tools for workflow enhancement.
- Patient and strategic approach to nurturing long-term customer relationships.
- Focused storyteller with a strong point of view and prioritization skills.
- Ability to partner with Sales to align customers with opportunities and provide necessary proof points.
- Ability to partner with Customer Success as trusted scouts for advocate identification.
- Ability to partner with the Customer Community team to reinforce story and community moments.
- Ability to partner with Corporate Comms, PR & Analyst Relations to nurture customers for media opportunities.
- Ability to feed customer story themes and feedback to Product.
- Ability to cultivate advocate relationships aligned with product roadmap direction.
Skills
- Customer Marketing
- Case Studies
- Advocacy Content
- Storytelling
- Public Relations
- Communications
- Content Marketing
- Relationship Building
- Written Communication
- Verbal Communication
- AI Tools
- Salesforce
- Notion
- Deeto
- Claude
Location
- New York
- San Francisco
- Toronto
- Paris
- London
- Austin
Work Type
- Full-time
Experience Level
- Individual Contributor
Benefits
- Medical insurance
- Dental insurance
- Vision insurance
- Generous time off
- Parental leave
- Company offsite
- High-end equipment
- Employer-sponsored 401(k)
About the Company
- Pigment is an AI-powered business planning and performance management platform designed for agility and scale.
- The platform connects people, data, and processes in one intuitive solution, enabling teams to build, adapt, and align strategic plans in real time.
- Founded in 2019, Pigment is a fast-growing global SaaS company.
- Industry leaders use Pigment for informed decision-making and scenario navigation.
- The company has over 600 employees across multiple international offices.
- Pigment has raised nearly $400M from top-tier investors.
- Recognized as a Visionary in the 2024 Gartner® Magic Quadrant™ for Financial Planning Software.
- Company culture encourages smart risks, bold ideas, and challenging the status quo.
Equal Opportunity
- Pigment is an equal opportunity employer.
- We believe diversity is a strength and fosters innovation.
- We are committed to enabling everyone to feel included and valued at the workplace.
- All qualified applicants will receive consideration for employment without regard to age, color, family, gender identity, marital status, national origin, physical or mental disability, sex (including pregnancy), sexual orientation, social origin, or any other characteristic protected by applicable laws.